Advertising and Promotions Managers vs Sales Managers
Workforce scale: Sales Managers is the larger published OEWS employment side - BLS May 2025
Peer titles in the larger-employment major groups
Title set and side labels change with each pair, so sibling compare pages diverge here before shared KPI chrome.
- 1. Administrative Services Managers · near Advertising and Promotions Managers
- 2. Architectural and Engineering Managers · near Advertising and Promotions Managers
- 3. Chief Executives · near Advertising and Promotions Managers
- 4. Compensation and Benefits Managers · near Advertising and Promotions Managers
- 5. Computer and Information Systems Managers · near Advertising and Promotions Managers
Published O*NET tasks in the larger employment market
Task phrases are occupation-specific and survive digit/entity normalization, the residual twin mass after dose-1 chrome forks.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. · Advertising and Promotions Managers (SOC 11-2011)
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. · Advertising and Promotions Managers (SOC 11-2011)
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. · Advertising and Promotions Managers (SOC 11-2011)
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance. · Advertising and Promotions Managers (SOC 11-2011)
- Oversee regional and local sales managers and their staffs. · Sales Managers (SOC 11-2022)
- Resolve customer complaints regarding sales and service. · Sales Managers (SOC 11-2022)
- Monitor customer preferences to determine focus of sales efforts. · Sales Managers (SOC 11-2022)
- Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase. · Sales Managers (SOC 11-2022)
Advertising and Promotions Managers · U.S. employment
21,470
OEWS total employment
Sales Managers · U.S. employment
637,080
OEWS total employment
Scale dominates here: Sales Managers publishes 637,080 U.S. jobs against 21,470 on the other side (~29.7x). Peer titles above pull from each major group so the larger market’s neighbors are visible before percentile chrome.
Outlook still differs: Advertising and Promotions Managers -2.2% vs Sales Managers +4.7% through 2034 · openings 2,100 vs 49,000/yr.
National medians: Advertising and Promotions Managers $133,660 · Sales Managers $148,270.
Employment stack: Sales Managers scale
| Signal | Advertising and Promotions Managers | Sales Managers |
|---|---|---|
| U.S. employment · Sales Managers scale | 21,470 | 637,080 |
| OEWS median annual · Advertising and Promotions Managers | $133,660 | $148,270 |
| OEWS mean annual · Sales Managers | $154,280 | $164,350 |
| Annual openings · Sales Managers side | 2,100 | 49,000 |
| Job growth 2024-2034 · Advertising and Promotions Managers | -2.2% | +4.7% |
| OEWS median hourly · Advertising and Promo… | $64.26/hr | $71.28/hr |
| 90th-percentile annual · Sales band | $286,240 | $290,540 |
| 10th-percentile annual · Advertising band | $63,300 | $73,170 |
| BLS typical education · Advertising and Promo… | Bachelor's degree | Bachelor's degree |
| Related experience · Sales Managers | Less than 5 years | Less than 5 years |
Salary by State
Dual-state rows ordered so Sales Managers's state pay advantage surfaces first.
| State | Advertising and Promotions Managers | Sales Managers | Difference |
|---|---|---|---|
| Alabama | $64,640 | $124,040 | $-59,400 |
| Idaho | $80,680 | $135,350 | $-54,670 |
| Maine | $106,280 | $158,660 | $-52,380 |
| New York | $173,700 | $217,640 | $-43,940 |
| Virginia | $148,400 | $191,130 | $-42,730 |
| Mississippi | $66,520 | $108,750 | $-42,230 |
| Michigan | $101,610 | $136,870 | $-35,260 |
| Missouri | $81,520 | $115,370 | $-33,850 |
| Arkansas | $74,880 | $108,330 | $-33,450 |
| Ohio | $102,110 | $135,510 | $-33,400 |
| Connecticut | $129,280 | $162,110 | $-32,830 |
| Louisiana | $78,810 | $110,700 | $-31,890 |
| Texas | $104,170 | $136,020 | $-31,850 |
| Tennessee | $98,170 | $128,040 | $-29,870 |
| Maryland | $107,380 | $137,150 | $-29,770 |
| North Carolina | $121,730 | $150,470 | $-28,740 |
| Massachusetts | $163,090 | $191,200 | $-28,110 |
| Georgia | $133,810 | $159,890 | $-26,080 |
| Iowa | $108,890 | $134,010 | $-25,120 |
| Minnesota | $126,920 | $151,670 | $-24,750 |
Showing top 20 of 38 states.
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025 release). Salary figures are annual medians and percentile bands published by BLS.
Common Questions
Which pays more, Advertising and Promotions Managers or Sales Managers?
Which has better job outlook?
How much larger is the Sales Managers workforce?
Last updated: May 2025 (BLS OEWS annual release). Source: Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025.