Advertising and Promotions Managers vs Marketing Managers
Outlook split: Marketing Managers carries the faster 2024-2034 projection in this pair - BLS EP
Related titles around the faster-growth side
Title set and side labels change with each pair, so sibling compare pages diverge here before shared KPI chrome.
- 1. Administrative Services Managers · near Advertising and Promotions Managers
- 2. Architectural and Engineering Managers · near Advertising and Promotions Managers
- 3. Chief Executives · near Advertising and Promotions Managers
- 4. Compensation and Benefits Managers · near Advertising and Promotions Managers
- 5. Computer and Information Systems Managers · near Advertising and Promotions Managers
Core tasks on the faster-growth side of this pair
Task phrases are occupation-specific and survive digit/entity normalization, the residual twin mass after dose-1 chrome forks.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. · Advertising and Promotions Managers (SOC 11-2011)
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. · Advertising and Promotions Managers (SOC 11-2011)
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. · Advertising and Promotions Managers (SOC 11-2011)
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance. · Advertising and Promotions Managers (SOC 11-2011)
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. · Marketing Managers (SOC 11-2021)
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. · Marketing Managers (SOC 11-2021)
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. · Marketing Managers (SOC 11-2021)
- Develop pricing strategies, balancing firm objectives and customer satisfaction. · Marketing Managers (SOC 11-2021)
Advertising and Promotions Managers · projected change
-2.2%
BLS Employment Projections 2024-2034
Marketing Managers · projected change
+6.6%
BLS Employment Projections 2024-2034
Growth, not pay, leads this reading: BLS projects Marketing Managers at +6.6% through 2034 versus the other side at -2.2%, a 8.8 point split. Wage medians still matter, but they sit under the outlook cards on this page.
Geography before outlook stack
States with dual OEWS rows for Advertising and Promotions Managers and Marketing Managers, listed A-Z (geography mass, not a shared pay-gap sort).
| State | Advertising and Promotions Managers | Marketing Managers | Difference |
|---|---|---|---|
| Alabama | $64,640 | $120,160 | $-55,520 |
| Arkansas | $74,880 | $136,520 | $-61,640 |
| California | $167,230 | $193,620 | $-26,390 |
| Colorado | $164,990 | $182,730 | $-17,740 |
| Connecticut | $129,280 | $169,240 | $-39,960 |
| District of Columbia | $143,040 | $177,170 | $-34,130 |
| Georgia | $133,810 | $160,760 | $-26,950 |
| Idaho | $80,680 | $142,090 | $-61,410 |
| Illinois | $167,330 | $162,860 | +$4,470 |
| Indiana | $113,930 | $136,260 | $-22,330 |
| Iowa | $108,890 | $131,120 | $-22,230 |
| Kansas | $148,560 | $154,510 | $-5,950 |
| Kentucky | $107,030 | $128,930 | $-21,900 |
| Louisiana | $78,810 | $120,650 | $-41,840 |
| Maine | $106,280 | $135,380 | $-29,100 |
| Maryland | $107,380 | $154,160 | $-46,780 |
| Massachusetts | $163,090 | $212,020 | $-48,930 |
| Michigan | $101,610 | $138,510 | $-36,900 |
| Minnesota | $126,920 | $173,300 | $-46,380 |
| Mississippi | $66,520 | $100,940 | $-34,420 |
Showing top 20 of 36 states.
Outlook stack: Marketing Managers growth lead
| Signal | Advertising and Promotions Managers | Marketing Managers |
|---|---|---|
| EP 2024-2034 growth · Marketing Managers lead | -2.2% | +6.6% |
| Annual openings · Marketing Managers side | 2,100 | 34,300 |
| BLS typical education · Advertising and Promo… | Bachelor's degree | Bachelor's degree |
| Related experience · Marketing Managers | Less than 5 years | 5 years or more |
| OEWS median annual · Advertising and Promotions Managers | $133,660 | $166,790 |
| OEWS total employment · 11-0000 | 21,470 | 395,240 |
| OEWS mean annual · Marketing Managers | $154,280 | $177,770 |
| OEWS median hourly · Advertising and Promo… | $64.26/hr | $80.19/hr |
| 90th-percentile annual · Marketing band | $286,240 | $293,610 |
| 10th-percentile annual · Advertising band | $63,300 | $90,260 |
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025 release). Salary figures are annual medians and percentile bands published by BLS.
Common Questions
Which pays more, Advertising and Promotions Managers or Marketing Managers?
Which has better job outlook?
How far apart are the 2024-2034 growth rates?
Last updated: May 2025 (BLS OEWS annual release). Source: Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025.