13 Series · SOC 13-1161
Market Research Analysts and Marketing Specialists Salary
National pay, percentile range, growth outlook, and state-by-state detail from the U.S. Bureau of Labor Statistics OEWS survey (May 2025).
- $78,760
- Median / year
- $155,480
- Top 10% earn
- +6.7%
- Growth '23–'33
- 899,580
- US workers
Market Research Analysts and Marketing Specialists earn a median of $78,760 per year.
According to the U.S. Bureau of Labor Statistics OEWS survey, the median annual wage is $78,760, based on the most recent survey of employers. Reported pay ranges from $43,390 (10th percentile) to $155,480 (90th percentile) nationally, across roughly 899,580 US workers. Massachusetts pays the most ($101,810), since pay varies by state and metro area.
The pay verdict
Market Research Analysts and Marketing Specialists earn a median of $78,760, putting them above the typical US occupation and higher than 72% of the 825 occupations with a published BLS median. Within Business and Financial Operations, it ranks #17 of 32 by median pay. Employment is projected to grow 6.7% by 2033.
- $78,760
- Median annual wage
- Top 28%
- of 825 US occupations with published wages
- #17 of 32
- in Business and Financial Operations
- 3.6×
- 90th-to-10th pay spread
Highest-paying state: Massachusetts at $101,810. Typical entry-level education: Bachelor's degree.
Market Research Analysts and Marketing Specialists (SOC 13-1161) pays a national median of $78,760 per year according to the BLS Occupational Employment and Wage Statistics survey released in May 2025. Full-range compensation stretches from $43,390 at the 10th percentile to $155,480 at the 90th, with a mean of $89,490 indicating a right-skew where top earners pull the average above the midpoint. An estimated 899,580 Americans work in this occupation across 54 reporting states and 521 metro areas.
BLS Employment Projections forecast a +6.7% change in employment from 2024 to 2034, which the agency classifies as faster than average relative to the 5% all-occupations baseline. About 87,200 openings are projected per year, combining new positions with replacement needs from retirements and occupation-switchers. Typical entry-level preparation is Bachelor's degree. The BLS Census of Fatal Occupational Injuries (CFOI) and Survey of Occupational Injuries and Illnesses (SOII) produce a workplace-safety grade of A for this role, with a fatality rate of 0.3 per 100,000 and injury rate of 0.3 per 100.
Geographic variation matters as much as the headline median. Massachusetts pays the highest state median at $101,810, which is +29% above the national figure. The top metro is San Jose-Sunnyvale-Santa Clara, CA at $141,960 - metro premiums typically reflect higher cost of living, industry concentration, or specialized employer demand. When using this page for negotiation or career planning, pair the national median with the state and metro rows below, remember that BLS wages exclude benefits, bonuses, and overtime, and revisit after each May OEWS release since percentiles shift with cost-of-living cycles and industry demand. See our methodology for exactly how these figures are sourced, computed, and verified.
BLS OEWS May 2025 899,580 jobs Median $78,760/yr
Median Salary
$78,760
per year
Median Hourly
$37.87/hr
per hour
Mean Salary
$89,490
average
Employment
899,580
jobs nationwide
How does this pay compare nationally?
Where Market Research Analysts and Marketing Specialists pay sits nationally
Median annual wage vs. 825 detailed BLS occupations with a published median
$78,760 Top 28% higher than 72% of 825 US occupations
Each bar is a $20K-wide band; taller bars hold more US occupations. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Bureau of Labor Statistics, OEWS · May 2025
Does this job pay well and grow?
Each dot is a 13-series occupation, placed by projected 2024–2034 growth and median pay. The highlighted dot is Market Research Analysts and Marketing Specialists; the upper-right quadrant is the sweet spot (high pay + fast growth).
Among 24 13-series occupations with growth data, Market Research Analysts and Marketing Specialists sits on the faster-growing side at +6.7% growth and $78,760 median pay.
Source: U.S. Bureau of Labor Statistics, OEWS (wages, May 2025) and Employment Projections (2024–2034).
Job Outlook (2024–2034)
Projected Growth
+6.7%
Faster than average
Annual Openings
87,200
per year (projected)
Typical Education
Bachelor's degree
Source: BLS Employment Projections, 2024–2034
Workplace Safety
All safety ratings → A
Very Safe
Safety Grade (BLS 2023)
Fatality Rate
0.3/100K
Injury Rate
0.3/100
Danger Index
1.4/100
Source: BLS Census of Fatal Occupational Injuries (CFOI) & Survey of Occupational Injuries and Illnesses (SOII), 2023
Career Intelligence
Skills, knowledge, and tasks most important for Market Research Analysts and Marketing Specialists roles, ranked by importance. Source: O*NET.
Top Skills
Reading Comprehension 3.9
Complex Problem Solving 3.9
Active Listening 3.8
Critical Thinking 3.8
Active Learning 3.8
Judgment and Decision Making 3.8
Speaking 3.6
Writing 3.5
Monitoring 3.4
Systems Analysis 3.4
Knowledge Areas
Sales and Marketing 4.6
Computers and Electronics 4.3
English Language 4.3
Communications and Media 3.9
Mathematics 3.5
Customer and Personal Service 3.0
Administrative 3.0
Psychology 2.9
Administration and Management 2.9
Education and Training 2.5
Key Tasks
- ▸ Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- ▸ Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- ▸ Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- ▸ Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- ▸ Participate in the development or implementation of online marketing strategy.
- ▸ Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- ▸ Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- ▸ Measure and assess customer and employee satisfaction.
- ▸ Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- ▸ Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Source: O*NET Online, National Center for O*NET Development. Data represents typical importance ratings for this occupation.
Salary Range
Annual Salary Distribution
Hourly Rate Distribution
10th Percentile
$43,390
25th Percentile
$58,350
Median
$78,760
75th Percentile
$108,310
90th Percentile
$155,480
Salary by State
Highest Paying States
View all 54 states →
| # | State | Median Salary | vs National |
|---|---|---|---|
| 1 | Massachusetts | $101,810 | +29% above national |
| 2 | Delaware | $101,270 | +29% above national |
| 3 | New York | $98,580 | +25% above national |
| 4 | District of Columbia | $98,090 | +25% above national |
| 5 | Washington | $95,120 | +21% above national |
| 6 | California | $94,700 | +20% above national |
| 7 | Colorado | $93,050 | +18% above national |
| 8 | New Jersey | $88,190 | +12% above national |
| 9 | Minnesota | $87,510 | +11% above national |
| 10 | Rhode Island | $86,240 | +9% above national |
| 11 | Oregon | $79,150 | same as national |
| 12 | Illinois | $79,120 | same as national |
| 13 | North Carolina | $78,410 | same as national |
| 14 | Connecticut | $77,740 | 1% below national |
| 15 | Virginia | $76,980 | 2% below national |
| 16 | Maryland | $76,370 | 3% below national |
| 17 | Georgia | $75,850 | 4% below national |
| 18 | Florida | $75,450 | 4% below national |
| 19 | Vermont | $74,880 | 5% below national |
| 20 | Ohio | $72,790 | 8% below national |
| 21 | Texas | $72,520 | 8% below national |
| 22 | Maine | $71,980 | 9% below national |
| 23 | Arizona | $71,940 | 9% below national |
| 24 | Nevada | $71,840 | 9% below national |
| 25 | Kansas | $70,430 | 11% below national |
| 26 | Missouri | $70,140 | 11% below national |
| 27 | Tennessee | $69,790 | 11% below national |
| 28 | South Carolina | $69,440 | 12% below national |
| 29 | Pennsylvania | $68,760 | 13% below national |
| 30 | Montana | $68,080 | 14% below national |
| 31 | Michigan | $66,780 | 15% below national |
| 32 | Alaska | $66,710 | 15% below national |
| 33 | Iowa | $66,390 | 16% below national |
| 34 | Arkansas | $65,430 | 17% below national |
| 35 | Wisconsin | $64,800 | 18% below national |
| 36 | New Hampshire | $64,570 | 18% below national |
| 37 | Indiana | $63,700 | 19% below national |
| 38 | South Dakota | $63,490 | 19% below national |
| 39 | Utah | $62,630 | 20% below national |
| 40 | New Mexico | $61,950 | 21% below national |
| 41 | Oklahoma | $61,940 | 21% below national |
| 42 | North Dakota | $61,580 | 22% below national |
| 43 | Kentucky | $61,480 | 22% below national |
| 44 | Wyoming | $60,990 | 23% below national |
| 45 | Idaho | $60,970 | 23% below national |
| 46 | Nebraska | $60,000 | 24% below national |
| 47 | Virgin Islands | $59,990 | 24% below national |
| 48 | Louisiana | $59,690 | 24% below national |
| 49 | Alabama | $59,530 | 24% below national |
| 50 | Hawaii | $59,390 | 25% below national |
| 51 | Mississippi | $56,640 | 28% below national |
| 52 | West Virginia | $52,340 | 34% below national |
| 53 | Guam | $42,240 | 46% below national |
| 54 | Puerto Rico | $39,330 | 50% below national |
Salary by Metro Area
Highest Paying Metros
View all 521 metro areas →
| # | Metro Area | Median Salary | vs National |
|---|---|---|---|
| 1 | San Jose-Sunnyvale-Santa Clara, CA | $141,960 | +80% above national |
| 2 | San Francisco-Oakland-Fremont, CA | $123,250 | +56% above national |
| 3 | Boston-Cambridge-Newton, MA-NH | $102,390 | +30% above national |
| 4 | Seattle-Tacoma-Bellevue, WA | $102,170 | +30% above national |
| 5 | New York-Newark-Jersey City, NY-NJ | $100,520 | +28% above national |
| 6 | Denver-Aurora-Centennial, CO | $99,040 | +26% above national |
| 7 | Minneapolis-St. Paul-Bloomington, MN-WI | $97,910 | +24% above national |
| 8 | Boulder, CO | $97,600 | +24% above national |
| 9 | Durham-Chapel Hill, NC | $93,110 | +18% above national |
| 10 | Worcester, MA | $90,300 | +15% above national |
| 11 | Colorado Springs, CO | $90,210 | +15% above national |
| 12 | Washington-Arlington-Alexandria, DC-VA-MD-WV | $87,160 | +11% above national |
| 13 | Springfield, MA | $85,970 | +9% above national |
| 14 | Greeley, CO | $85,830 | +9% above national |
| 15 | Portland-Vancouver-Hillsboro, OR-WA | $85,350 | +8% above national |
| 16 | Providence-Warwick, RI-MA | $83,960 | +7% above national |
| 17 | Rochester, MN | $83,030 | +5% above national |
| 18 | Fayetteville-Springdale-Rogers, AR | $83,000 | +5% above national |
| 19 | Los Angeles-Long Beach-Anaheim, CA | $82,990 | +5% above national |
| 20 | Charlotte-Concord-Gastonia, NC-SC | $82,930 | +5% above national |
| 21 | Trenton-Princeton, NJ | $82,110 | +4% above national |
| 22 | Richmond, VA | $81,660 | +4% above national |
| 23 | Napa, CA | $81,440 | +3% above national |
| 24 | Bridgeport-Stamford-Danbury, CT | $81,030 | +3% above national |
| 25 | Massachusetts nonmetropolitan area | $80,820 | +3% above national |
| 26 | North Valley-Northern Mountains Region of California nonmetropolitan area | $80,540 | +2% above national |
| 27 | Austin-Round Rock-San Marcos, TX | $80,460 | +2% above national |
| 28 | Chicago-Naperville-Elgin, IL-IN | $80,400 | +2% above national |
| 29 | Oxnard-Thousand Oaks-Ventura, CA | $80,100 | +2% above national |
| 30 | Olympia-Lacey-Tumwater, WA | $79,910 | +1% above national |
| 31 | Santa Maria-Santa Barbara, CA | $79,710 | +1% above national |
| 32 | San Diego-Chula Vista-Carlsbad, CA | $79,440 | +1% above national |
| 33 | Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $79,420 | +1% above national |
| 34 | Barnstable Town, MA | $79,150 | same as national |
| 35 | Dalton, GA | $79,040 | same as national |
| 36 | Atlanta-Sandy Springs-Roswell, GA | $79,030 | same as national |
| 37 | Miami-Fort Lauderdale-West Palm Beach, FL | $78,990 | same as national |
| 38 | Raleigh-Cary, NC | $78,980 | same as national |
| 39 | Santa Cruz-Watsonville, CA | $78,880 | same as national |
| 40 | Ithaca, NY | $78,810 | same as national |
| 41 | Santa Rosa-Petaluma, CA | $78,810 | same as national |
| 42 | Peoria, IL | $78,700 | same as national |
| 43 | Sacramento-Roseville-Folsom, CA | $78,630 | same as national |
| 44 | Hartford-West Hartford-East Hartford, CT | $78,220 | 1% below national |
| 45 | Burlington, NC | $77,860 | 1% below national |
| 46 | Northern New Mexico nonmetropolitan area | $77,600 | 1% below national |
| 47 | Bend, OR | $77,240 | 2% below national |
| 48 | Nashville-Davidson--Murfreesboro--Franklin, TN | $77,240 | 2% below national |
| 49 | Rochester, NY | $77,170 | 2% below national |
| 50 | Syracuse, NY | $77,110 | 2% below national |
| 51 | Detroit-Warren-Dearborn, MI | $77,100 | 2% below national |
| 52 | Columbus, OH | $77,010 | 2% below national |
| 53 | Northern Vermont nonmetropolitan area | $76,920 | 2% below national |
| 54 | Jacksonville, FL | $76,740 | 3% below national |
| 55 | Lakeland-Winter Haven, FL | $76,630 | 3% below national |
| 56 | Des Moines-West Des Moines, IA | $76,580 | 3% below national |
| 57 | Kennewick-Richland, WA | $76,540 | 3% below national |
| 58 | East-Central Montana nonmetropolitan area | $76,330 | 3% below national |
| 59 | Kiryas Joel-Poughkeepsie-Newburgh, NY | $76,300 | 3% below national |
| 60 | Bremerton-Silverdale-Port Orchard, WA | $76,220 | 3% below national |
| 61 | Albany-Schenectady-Troy, NY | $76,140 | 3% below national |
| 62 | Buffalo-Cheektowaga, NY | $75,990 | 4% below national |
| 63 | Pittsfield, MA | $75,940 | 4% below national |
| 64 | Southwest Montana nonmetropolitan area | $75,870 | 4% below national |
| 65 | Cincinnati, OH-KY-IN | $75,750 | 4% below national |
| 66 | Niles, MI | $75,470 | 4% below national |
| 67 | Hickory-Lenoir-Morganton, NC | $75,450 | 4% below national |
| 68 | Naples-Marco Island, FL | $75,280 | 4% below national |
| 69 | Dallas-Fort Worth-Arlington, TX | $75,240 | 4% below national |
| 70 | Tampa-St. Petersburg-Clearwater, FL | $75,210 | 5% below national |
| 71 | New Haven, CT | $74,790 | 5% below national |
| 72 | Burlington-South Burlington, VT | $74,690 | 5% below national |
| 73 | Las Vegas-Henderson-North Las Vegas, NV | $74,670 | 5% below national |
| 74 | Baltimore-Columbia-Towson, MD | $74,620 | 5% below national |
| 75 | Phoenix-Mesa-Chandler, AZ | $74,590 | 5% below national |
| 76 | Spartanburg, SC | $74,510 | 5% below national |
| 77 | Fort Collins-Loveland, CO | $74,240 | 6% below national |
| 78 | St. Louis, MO-IL | $74,130 | 6% below national |
| 79 | Greensboro-High Point, NC | $74,060 | 6% below national |
| 80 | Milwaukee-Waukesha, WI | $73,880 | 6% below national |
| 81 | Stockton-Lodi, CA | $73,650 | 6% below national |
| 82 | Vallejo, CA | $73,470 | 7% below national |
| 83 | Portland-South Portland, ME | $73,420 | 7% below national |
| 84 | Palm Bay-Melbourne-Titusville, FL | $73,350 | 7% below national |
| 85 | Lexington Park, MD | $73,320 | 7% below national |
| 86 | Winston-Salem, NC | $73,320 | 7% below national |
| 87 | Greenville, NC | $73,300 | 7% below national |
| 88 | Southeast Minnesota nonmetropolitan area | $73,270 | 7% below national |
| 89 | North Port-Bradenton-Sarasota, FL | $73,260 | 7% below national |
| 90 | Northeast Maine nonmetropolitan area | $73,120 | 7% below national |
| 91 | Mankato, MN | $73,020 | 7% below national |
| 92 | St. Cloud, MN | $73,000 | 7% below national |
| 93 | Southern Vermont nonmetropolitan area | $73,000 | 7% below national |
| 94 | Northwest Colorado nonmetropolitan area | $72,950 | 7% below national |
| 95 | Wildwood-The Villages, FL | $72,890 | 7% below national |
| 96 | Orlando-Kissimmee-Sanford, FL | $72,860 | 7% below national |
| 97 | Glens Falls, NY | $72,580 | 8% below national |
| 98 | Kansas City, MO-KS | $72,580 | 8% below national |
| 99 | Amherst Town-Northampton, MA | $72,550 | 8% below national |
| 100 | Midland, TX | $72,550 | 8% below national |
| 101 | Waterbury-Shelton, CT | $72,070 | 8% below national |
| 102 | Charlottesville, VA | $72,010 | 9% below national |
| 103 | Greenville-Anderson-Greer, SC | $71,910 | 9% below national |
| 104 | Eastern Washington nonmetropolitan area | $71,880 | 9% below national |
| 105 | Memphis, TN-MS-AR | $71,600 | 9% below national |
| 106 | Modesto, CA | $71,600 | 9% below national |
| 107 | Davenport-Moline-Rock Island, IA-IL | $71,590 | 9% below national |
| 108 | Harrisburg-Carlisle, PA | $71,500 | 9% below national |
| 109 | Midland, MI | $71,490 | 9% below national |
| 110 | East Central Illinois nonmetropolitan area | $71,380 | 9% below national |
| 111 | Cleveland, OH | $71,350 | 9% below national |
| 112 | Hilton Head Island-Bluffton-Port Royal, SC | $71,330 | 9% below national |
| 113 | Port St. Lucie, FL | $71,310 | 9% below national |
| 114 | Longview-Kelso, WA | $71,120 | 10% below national |
| 115 | Gainesville, FL | $70,920 | 10% below national |
| 116 | Savannah, GA | $70,860 | 10% below national |
| 117 | Chico, CA | $70,820 | 10% below national |
| 118 | Hanford-Corcoran, CA | $70,720 | 10% below national |
| 119 | Kenosha, WI | $70,690 | 10% below national |
| 120 | Racine-Mount Pleasant, WI | $70,660 | 10% below national |
| 121 | Manchester-Nashua, NH | $70,570 | 10% below national |
| 122 | Salinas, CA | $70,440 | 11% below national |
| 123 | Spokane-Spokane Valley, WA | $70,390 | 11% below national |
| 124 | Battle Creek, MI | $70,380 | 11% below national |
| 125 | Utica-Rome, NY | $70,170 | 11% below national |
| 126 | Pueblo, CO | $69,990 | 11% below national |
| 127 | Bakersfield-Delano, CA | $69,910 | 11% below national |
| 128 | Riverside-San Bernardino-Ontario, CA | $69,840 | 11% below national |
| 129 | Atlantic City-Hammonton, NJ | $69,780 | 11% below national |
| 130 | North Florida nonmetropolitan area | $69,730 | 11% below national |
| 131 | Staunton-Stuarts Draft, VA | $69,660 | 12% below national |
| 132 | Virginia Beach-Chesapeake-Norfolk, VA-NC | $69,560 | 12% below national |
| 133 | Wilmington, NC | $69,480 | 12% below national |
| 134 | Wenatchee-East Wenatchee, WA | $69,160 | 12% below national |
| 135 | Southwest Minnesota nonmetropolitan area | $68,860 | 13% below national |
| 136 | Rocky Mount, NC | $68,730 | 13% below national |
| 137 | Anchorage, AK | $68,720 | 13% below national |
| 138 | Mount Vernon-Anacortes, WA | $68,710 | 13% below national |
| 139 | Eastern and Southern Colorado nonmetropolitan area | $68,620 | 13% below national |
| 140 | Northwestern South Carolina nonmetropolitan area | $68,620 | 13% below national |
| 141 | Columbia, SC | $68,600 | 13% below national |
| 142 | North Coast Region of California nonmetropolitan area | $68,410 | 13% below national |
| 143 | Redding, CA | $68,140 | 13% below national |
| 144 | Columbus, GA-AL | $68,080 | 14% below national |
| 145 | Decatur, IL | $68,080 | 14% below national |
| 146 | Madison, WI | $67,990 | 14% below national |
| 147 | Allentown-Bethlehem-Easton, PA-NJ | $67,740 | 14% below national |
| 148 | Billings, MT | $67,380 | 14% below national |
| 149 | Houston-Pasadena-The Woodlands, TX | $67,370 | 14% below national |
| 150 | Lawrence, KS | $67,060 | 15% below national |
| 151 | Deltona-Daytona Beach-Ormond Beach, FL | $67,020 | 15% below national |
| 152 | Winchester, VA-WV | $66,920 | 15% below national |
| 153 | Lewiston-Auburn, ME | $66,820 | 15% below national |
| 154 | Alaska nonmetropolitan area | $66,710 | 15% below national |
| 155 | Central Oregon nonmetropolitan area | $66,710 | 15% below national |
| 156 | San Luis Obispo-Paso Robles, CA | $66,660 | 15% below national |
| 157 | Chattanooga, TN-GA | $66,460 | 16% below national |
| 158 | Columbus, IN | $66,390 | 16% below national |
| 159 | Binghamton, NY | $66,330 | 16% below national |
| 160 | Visalia, CA | $66,330 | 16% below national |
| 161 | Reno, NV | $66,260 | 16% below national |
| 162 | West Montana nonmetropolitan area | $66,220 | 16% below national |
| 163 | Ann Arbor, MI | $66,210 | 16% below national |
| 164 | Sioux Falls, SD-MN | $66,060 | 16% below national |
| 165 | Akron, OH | $66,000 | 16% below national |
| 166 | Bozeman, MT | $65,990 | 16% below national |
| 167 | San Antonio-New Braunfels, TX | $65,950 | 16% below national |
| 168 | Chambersburg, PA | $65,900 | 16% below national |
| 169 | Champaign-Urbana, IL | $65,840 | 16% below national |
| 170 | Helena, MT | $65,820 | 16% below national |
| 171 | Athens-Clarke County, GA | $65,810 | 16% below national |
| 172 | Southwest Maine nonmetropolitan area | $65,680 | 17% below national |
| 173 | Charleston-North Charleston, SC | $65,650 | 17% below national |
| 174 | Merced, CA | $65,640 | 17% below national |
| 175 | Grants Pass, OR | $65,590 | 17% below national |
| 176 | New Orleans-Metairie, LA | $65,590 | 17% below national |
| 177 | Dover, DE | $65,520 | 17% below national |
| 178 | Jackson, MI | $65,510 | 17% below national |
| 179 | Central East New York nonmetropolitan area | $65,440 | 17% below national |
| 180 | Kingsport-Bristol, TN-VA | $65,420 | 17% below national |
| 181 | Yuba City, CA | $65,410 | 17% below national |
| 182 | Missoula, MT | $65,350 | 17% below national |
| 183 | Topeka, KS | $65,340 | 17% below national |
| 184 | Lexington-Fayette, KY | $65,280 | 17% below national |
| 185 | Elkhart-Goshen, IN | $65,240 | 17% below national |
| 186 | Indianapolis-Carmel-Greenwood, IN | $65,200 | 17% below national |
| 187 | Cape Coral-Fort Myers, FL | $65,180 | 17% below national |
| 188 | Appleton, WI | $65,110 | 17% below national |
| 189 | Springfield, IL | $65,090 | 17% below national |
| 190 | Wausau, WI | $65,060 | 17% below national |
| 191 | York-Hanover, PA | $65,020 | 17% below national |
| 192 | Panama City-Panama City Beach, FL | $65,000 | 17% below national |
| 193 | Tallahassee, FL | $65,000 | 17% below national |
| 194 | Vineland, NJ | $64,990 | 17% below national |
| 195 | Goldsboro, NC | $64,940 | 18% below national |
| 196 | Yakima, WA | $64,900 | 18% below national |
| 197 | Grand Rapids-Wyoming-Kentwood, MI | $64,880 | 18% below national |
| 198 | Valdosta, GA | $64,840 | 18% below national |
| 199 | Lancaster, PA | $64,790 | 18% below national |
| 200 | Columbia, MO | $64,720 | 18% below national |
| 201 | Corvallis, OR | $64,700 | 18% below national |
| 202 | Lansing-East Lansing, MI | $64,690 | 18% below national |
| 203 | Southwest Colorado nonmetropolitan area | $64,680 | 18% below national |
| 204 | Salt Lake City-Murray, UT | $64,670 | 18% below national |
| 205 | Medford, OR | $64,580 | 18% below national |
| 206 | Gainesville, GA | $64,570 | 18% below national |
| 207 | Eugene-Springfield, OR | $64,520 | 18% below national |
| 208 | Monroe, MI | $64,500 | 18% below national |
| 209 | Hagerstown-Martinsburg, MD-WV | $64,470 | 18% below national |
| 210 | Elizabethtown, KY | $64,460 | 18% below national |
| 211 | Eastern Sierra-Mother Lode Region of California nonmetropolitan area | $64,370 | 18% below national |
| 212 | Roanoke, VA | $64,340 | 18% below national |
| 213 | Northwest Minnesota nonmetropolitan area | $64,300 | 18% below national |
| 214 | Eastern Oregon nonmetropolitan area | $64,250 | 18% below national |
| 215 | Southeast Iowa nonmetropolitan area | $64,220 | 18% below national |
| 216 | Connecticut nonmetropolitan area | $64,170 | 19% below national |
| 217 | Salem, OR | $64,160 | 19% below national |
| 218 | Lafayette-West Lafayette, IN | $64,120 | 19% below national |
| 219 | Dayton-Kettering-Beavercreek, OH | $64,100 | 19% below national |
| 220 | Pinehurst-Southern Pines, NC | $64,080 | 19% below national |
| 221 | South Bend-Mishawaka, IN-MI | $64,000 | 19% below national |
| 222 | Waterloo-Cedar Falls, IA | $64,000 | 19% below national |
| 223 | Sheboygan, WI | $63,990 | 19% below national |
| 224 | Wichita, KS | $63,890 | 19% below national |
| 225 | Western North Carolina nonmetropolitan area | $63,800 | 19% below national |
| 226 | Iowa City, IA | $63,790 | 19% below national |
| 227 | Eastern North Carolina nonmetropolitan area | $63,770 | 19% below national |
| 228 | Asheville, NC | $63,760 | 19% below national |
| 229 | Southwest New York nonmetropolitan area | $63,760 | 19% below national |
| 230 | Northern New Hampshire nonmetropolitan area | $63,720 | 19% below national |
| 231 | Terre Haute, IN | $63,710 | 19% below national |
| 232 | Northeast Virginia nonmetropolitan area | $63,700 | 19% below national |
| 233 | Grand Junction, CO | $63,640 | 19% below national |
| 234 | Cedar Rapids, IA | $63,630 | 19% below national |
| 235 | Bangor, ME | $63,600 | 19% below national |
| 236 | Cheyenne, WY | $63,590 | 19% below national |
| 237 | Bellingham, WA | $63,570 | 19% below national |
| 238 | East South Dakota nonmetropolitan area | $63,490 | 19% below national |
| 239 | Las Cruces, NM | $63,450 | 19% below national |
| 240 | Punta Gorda, FL | $63,450 | 19% below national |
| 241 | South Florida nonmetropolitan area | $63,430 | 19% below national |
| 242 | Pensacola-Ferry Pass-Brent, FL | $63,400 | 20% below national |
| 243 | Duluth, MN-WI | $63,380 | 20% below national |
| 244 | Louisville/Jefferson County, KY-IN | $63,280 | 20% below national |
| 245 | Kansas nonmetropolitan area | $63,280 | 20% below national |
| 246 | Pittsburgh, PA | $63,190 | 20% below national |
| 247 | Oklahoma City, OK | $63,160 | 20% below national |
| 248 | Northeastern South Carolina nonmetropolitan area | $63,150 | 20% below national |
| 249 | Tulsa, OK | $63,130 | 20% below national |
| 250 | West Northwestern Ohio nonmetropolitan area | $63,130 | 20% below national |
| 251 | Walla Walla, WA | $63,120 | 20% below national |
| 252 | Oshkosh-Neenah, WI | $63,060 | 20% below national |
| 253 | Rome, GA | $63,060 | 20% below national |
| 254 | Green Bay, WI | $63,050 | 20% below national |
| 255 | Reading, PA | $63,040 | 20% below national |
| 256 | Urban Honolulu, HI | $62,990 | 20% below national |
| 257 | Provo-Orem-Lehi, UT | $62,960 | 20% below national |
| 258 | Toledo, OH | $62,950 | 20% below national |
| 259 | Knoxville, TN | $62,890 | 20% below national |
| 260 | Fresno, CA | $62,880 | 20% below national |
| 261 | Blacksburg-Christiansburg-Radford, VA | $62,790 | 20% below national |
| 262 | Little Rock-North Little Rock-Conway, AR | $62,790 | 20% below national |
| 263 | North Central Tennessee nonmetropolitan area | $62,750 | 20% below national |
| 264 | Kingston, NY | $62,710 | 20% below national |
| 265 | Norwich-New London-Willimantic, CT | $62,700 | 20% below national |
| 266 | Lawton, OK | $62,590 | 21% below national |
| 267 | Janesville-Beloit, WI | $62,480 | 21% below national |
| 268 | Jefferson City, MO | $62,460 | 21% below national |
| 269 | Kokomo, IN | $62,450 | 21% below national |
| 270 | Albany, OR | $62,440 | 21% below national |
| 271 | Pocatello, ID | $62,440 | 21% below national |
| 272 | Morristown, TN | $62,410 | 21% below national |
| 273 | Bismarck, ND | $62,400 | 21% below national |
| 274 | Boise City, ID | $62,380 | 21% below national |
| 275 | Fond du Lac, WI | $62,370 | 21% below national |
| 276 | Western Washington nonmetropolitan area | $62,310 | 21% below national |
| 277 | Omaha, NE-IA | $62,280 | 21% below national |
| 278 | Birmingham, AL | $62,190 | 21% below national |
| 279 | Crestview-Fort Walton Beach-Destin, FL | $62,180 | 21% below national |
| 280 | South Georgia nonmetropolitan area | $62,180 | 21% below national |
| 281 | Northwest Illinois nonmetropolitan area | $62,180 | 21% below national |
| 282 | Middle Georgia nonmetropolitan area | $62,150 | 21% below national |
| 283 | Bloomington, IN | $62,130 | 21% below national |
| 284 | Albuquerque, NM | $62,040 | 21% below national |
| 285 | Eau Claire, WI | $61,990 | 21% below national |
| 286 | Salisbury, MD | $61,990 | 21% below national |
| 287 | Harrisonburg, VA | $61,950 | 21% below national |
| 288 | Central New Hampshire nonmetropolitan area | $61,950 | 21% below national |
| 289 | La Crosse-Onalaska, WI-MN | $61,930 | 21% below national |
| 290 | Kalamazoo-Portage, MI | $61,820 | 22% below national |
| 291 | Rockford, IL | $61,810 | 22% below national |
| 292 | Northwestern Region of Texas nonmetropolitan area | $61,800 | 22% below national |
| 293 | Lebanon, PA | $61,770 | 22% below national |
| 294 | Altoona, PA | $61,740 | 22% below national |
| 295 | Coast Oregon nonmetropolitan area | $61,740 | 22% below national |
| 296 | Fort Wayne, IN | $61,730 | 22% below national |
| 297 | Rapid City, SD | $61,700 | 22% below national |
| 298 | Sierra Vista-Douglas, AZ | $61,690 | 22% below national |
| 299 | Fargo, ND-MN | $61,680 | 22% below national |
| 300 | Dubuque, IA | $61,660 | 22% below national |
| 301 | College Station-Bryan, TX | $61,620 | 22% below national |
| 302 | Cleveland, TN | $61,580 | 22% below national |
| 303 | Lima, OH | $61,560 | 22% below national |
| 304 | West South Dakota nonmetropolitan area | $61,560 | 22% below national |
| 305 | Southwest Virginia nonmetropolitan area | $61,550 | 22% below national |
| 306 | Northeastern Wisconsin nonmetropolitan area | $61,550 | 22% below national |
| 307 | Logan, UT-ID | $61,540 | 22% below national |
| 308 | Northeast Minnesota nonmetropolitan area | $61,460 | 22% below national |
| 309 | Amarillo, TX | $61,380 | 22% below national |
| 310 | West North Dakota nonmetropolitan area | $61,320 | 22% below national |
| 311 | Minot, ND | $61,310 | 22% below national |
| 312 | Southside Virginia nonmetropolitan area | $61,290 | 22% below national |
| 313 | Williamsport, PA | $61,260 | 22% below national |
| 314 | South Central Wisconsin nonmetropolitan area | $61,250 | 22% below national |
| 315 | Montgomery, AL | $61,240 | 22% below national |
| 316 | Springfield, OH | $61,210 | 22% below national |
| 317 | Ames, IA | $61,100 | 22% below national |
| 318 | Manhattan, KS | $61,100 | 22% below national |
| 319 | State College, PA | $61,050 | 22% below national |
| 320 | Eastern Ohio nonmetropolitan area | $61,020 | 23% below national |
| 321 | Prescott Valley-Prescott, AZ | $61,010 | 23% below national |
| 322 | Western Wyoming nonmetropolitan area | $60,990 | 23% below national |
| 323 | Southern Michigan nonmetropolitan area | $60,970 | 23% below national |
| 324 | Augusta-Richmond County, GA-SC | $60,920 | 23% below national |
| 325 | Central Pennsylvania nonmetropolitan area | $60,910 | 23% below national |
| 326 | North Northeastern Ohio nonmetropolitan area (noncontiguous) | $60,900 | 23% below national |
| 327 | Sebastian-Vero Beach-West Vero Corridor, FL | $60,880 | 23% below national |
| 328 | Ocala, FL | $60,820 | 23% below national |
| 329 | Western Wisconsin nonmetropolitan area | $60,820 | 23% below national |
| 330 | Victoria, TX | $60,760 | 23% below national |
| 331 | Paducah, KY-IL | $60,720 | 23% below national |
| 332 | Erie, PA | $60,700 | 23% below national |
| 333 | Northern Indiana nonmetropolitan area | $60,640 | 23% below national |
| 334 | Santa Fe, NM | $60,560 | 23% below national |
| 335 | South Illinois nonmetropolitan area | $60,550 | 23% below national |
| 336 | El Centro, CA | $60,540 | 23% below national |
| 337 | Flagstaff, AZ | $60,530 | 23% below national |
| 338 | Grand Forks, ND-MN | $60,530 | 23% below national |
| 339 | Macon-Bibb County, GA | $60,510 | 23% below national |
| 340 | Northeastern Pennsylvania nonmetropolitan area | $60,510 | 23% below national |
| 341 | Great Falls, MT | $60,440 | 23% below national |
| 342 | Scranton--Wilkes-Barre, PA | $60,440 | 23% below national |
| 343 | Mobile, AL | $60,340 | 23% below national |
| 344 | Jackson, MS | $60,310 | 23% below national |
| 345 | Lynchburg, VA | $60,310 | 23% below national |
| 346 | Lewiston, ID-WA | $60,270 | 23% below national |
| 347 | Carson City, NV | $60,250 | 24% below national |
| 348 | Bowling Green, KY | $60,200 | 24% below national |
| 349 | Wasatch Front Fringe Utah nonmetropolitan area | $60,120 | 24% below national |
| 350 | Sandusky, OH | $60,110 | 24% below national |
| 351 | Central Indiana nonmetropolitan area | $60,010 | 24% below national |
| 352 | Eastern Wyoming nonmetropolitan area | $60,010 | 24% below national |
| 353 | Casper, WY | $59,990 | 24% below national |
| 354 | Flint, MI | $59,990 | 24% below national |
| 355 | Sherman-Denison, TX | $59,950 | 24% below national |
| 356 | Central North Carolina nonmetropolitan area | $59,840 | 24% below national |
| 357 | Evansville, IN | $59,770 | 24% below national |
| 358 | Northeast Iowa nonmetropolitan area | $59,710 | 24% below national |
| 359 | Watertown-Fort Drum, NY | $59,700 | 24% below national |
| 360 | Youngstown-Warren, OH | $59,700 | 24% below national |
| 361 | Southwest Iowa nonmetropolitan area | $59,700 | 24% below national |
| 362 | Homosassa Springs, FL | $59,690 | 24% below national |
| 363 | Baton Rouge, LA | $59,680 | 24% below national |
| 364 | Southern Indiana nonmetropolitan area | $59,680 | 24% below national |
| 365 | Capital/Northern New York nonmetropolitan area | $59,680 | 24% below national |
| 366 | Canton-Massillon, OH | $59,660 | 24% below national |
| 367 | Auburn-Opelika, AL | $59,650 | 24% below national |
| 368 | Tucson, AZ | $59,540 | 24% below national |
| 369 | Coeur d'Alene, ID | $59,520 | 24% below national |
| 370 | Enid, OK | $59,510 | 24% below national |
| 371 | Michigan City-La Porte, IN | $59,500 | 24% below national |
| 372 | Southwestern Pennsylvania nonmetropolitan area | $59,500 | 24% below national |
| 373 | Traverse City, MI | $59,460 | 25% below national |
| 374 | Maryland nonmetropolitan area | $59,460 | 25% below national |
| 375 | Farmington, NM | $59,400 | 25% below national |
| 376 | Florence, SC | $59,280 | 25% below national |
| 377 | Houma-Bayou Cane-Thibodaux, LA | $59,260 | 25% below national |
| 378 | Southern Ohio nonmetropolitan area | $59,260 | 25% below national |
| 379 | Huntsville, AL | $59,230 | 25% below national |
| 380 | Ogden, UT | $59,140 | 25% below national |
| 381 | Sebring, FL | $59,020 | 25% below national |
| 382 | Killeen-Temple, TX | $58,990 | 25% below national |
| 383 | Abilene, TX | $58,980 | 25% below national |
| 384 | Fort Smith, AR-OK | $58,970 | 25% below national |
| 385 | Saginaw, MI | $58,870 | 25% below national |
| 386 | Longview, TX | $58,840 | 25% below national |
| 387 | Jacksonville, NC | $58,800 | 25% below national |
| 388 | Northeast Louisiana nonmetropolitan area | $58,800 | 25% below national |
| 389 | Johnson City, TN | $58,760 | 25% below national |
| 390 | Lincoln, NE | $58,750 | 25% below national |
| 391 | Northwest Virginia nonmetropolitan area | $58,720 | 25% below national |
| 392 | East Arkansas nonmetropolitan area | $58,700 | 25% below national |
| 393 | Southwestern New Hampshire nonmetropolitan area | $58,680 | 25% below national |
| 394 | Balance of Nevada nonmetropolitan area | $58,590 | 26% below national |
| 395 | Albany, GA | $58,550 | 26% below national |
| 396 | St. Joseph, MO-KS | $58,530 | 26% below national |
| 397 | Elmira, NY | $58,410 | 26% below national |
| 398 | Muskegon-Norton Shores, MI | $58,400 | 26% below national |
| 399 | North Region of Texas nonmetropolitan area | $58,360 | 26% below national |
| 400 | St. George, UT | $58,310 | 26% below national |
| 401 | High Desert Utah nonmetropolitan area | $58,230 | 26% below national |
| 402 | Northwestern Pennsylvania nonmetropolitan area | $58,040 | 26% below national |
| 403 | Clarksville, TN-KY | $58,020 | 26% below national |
| 404 | Yuma, AZ | $57,950 | 26% below national |
| 405 | Myrtle Beach-Conway-North Myrtle Beach, SC | $57,840 | 27% below national |
| 406 | Jackson, TN | $57,790 | 27% below national |
| 407 | Fayetteville, NC | $57,730 | 27% below national |
| 408 | Hill Country Region of Texas nonmetropolitan area | $57,650 | 27% below national |
| 409 | East North Dakota nonmetropolitan area | $57,530 | 27% below national |
| 410 | East Georgia nonmetropolitan area | $57,490 | 27% below national |
| 411 | Central Kentucky nonmetropolitan area | $57,380 | 27% below national |
| 412 | Springfield, MO | $57,280 | 27% below national |
| 413 | Northwestern Idaho nonmetropolitan area | $57,190 | 27% below national |
| 414 | South Central Tennessee nonmetropolitan area | $57,060 | 28% below national |
| 415 | Aguadilla, PR | $57,020 | 28% below national |
| 416 | Daphne-Fairhope-Foley, AL | $57,000 | 28% below national |
| 417 | Fairbanks-College, AK | $56,920 | 28% below national |
| 418 | Northwest Iowa nonmetropolitan area | $56,920 | 28% below national |
| 419 | Lafayette, LA | $56,660 | 28% below national |
| 420 | Mansfield, OH | $56,550 | 28% below national |
| 421 | Decatur, AL | $56,450 | 28% below national |
| 422 | South Central Kentucky nonmetropolitan area | $56,380 | 28% below national |
| 423 | Brunswick-St. Simons, GA | $56,350 | 28% below national |
| 424 | Odessa, TX | $56,330 | 28% below national |
| 425 | Waco, TX | $56,310 | 29% below national |
| 426 | Sioux City, IA-NE-SD | $56,230 | 29% below national |
| 427 | Northwest Oklahoma nonmetropolitan area | $56,230 | 29% below national |
| 428 | North Missouri nonmetropolitan area | $56,130 | 29% below national |
| 429 | Kankakee, IL | $56,110 | 29% below national |
| 430 | Corpus Christi, TX | $55,980 | 29% below national |
| 431 | Warner Robins, GA | $55,800 | 29% below national |
| 432 | West Tennessee nonmetropolitan area | $55,750 | 29% below national |
| 433 | Southeast Alabama nonmetropolitan area | $55,740 | 29% below national |
| 434 | Huntington-Ashland, WV-KY-OH | $55,700 | 29% below national |
| 435 | Northwestern Wisconsin nonmetropolitan area | $55,580 | 29% below national |
| 436 | Idaho Falls, ID | $55,550 | 29% below national |
| 437 | Eastern Region of Texas nonmetropolitan area | $55,550 | 29% below national |
| 438 | Wheeling, WV-OH | $55,510 | 30% below national |
| 439 | Mid Michigan nonmetropolitan area | $55,500 | 30% below national |
| 440 | Southeast Missouri nonmetropolitan area | $55,370 | 30% below national |
| 441 | Bay City, MI | $55,220 | 30% below national |
| 442 | Twin Falls, ID | $55,090 | 30% below national |
| 443 | Joplin, MO-KS | $55,050 | 30% below national |
| 444 | Southeast-Central Idaho nonmetropolitan area | $55,030 | 30% below national |
| 445 | Coastal Plains Region of Texas nonmetropolitan area | $54,990 | 30% below national |
| 446 | Sumter, SC | $54,980 | 30% below national |
| 447 | Gulfport-Biloxi, MS | $54,820 | 30% below national |
| 448 | Morgantown, WV | $54,660 | 31% below national |
| 449 | Anniston-Oxford, AL | $54,570 | 31% below national |
| 450 | Upper Peninsula of Michigan nonmetropolitan area | $54,480 | 31% below national |
| 451 | Northeast Alabama nonmetropolitan area | $54,460 | 31% below national |
| 452 | Muncie, IN | $54,440 | 31% below national |
| 453 | Owensboro, KY | $53,950 | 32% below national |
| 454 | Alexandria, LA | $53,560 | 32% below national |
| 455 | East Tennessee nonmetropolitan area | $53,560 | 32% below national |
| 456 | North Georgia nonmetropolitan area | $53,510 | 32% below national |
| 457 | Southern South Carolina nonmetropolitan area | $53,460 | 32% below national |
| 458 | Southwest Oklahoma nonmetropolitan area | $53,370 | 32% below national |
| 459 | Eastern New Mexico nonmetropolitan area | $53,330 | 32% below national |
| 460 | Northern Michigan nonmetropolitan area | $53,100 | 33% below national |
| 461 | Tuscaloosa, AL | $53,090 | 33% below national |
| 462 | Shreveport-Bossier City, LA | $53,050 | 33% below national |
| 463 | Lubbock, TX | $52,820 | 33% below national |
| 464 | Beaumont-Port Arthur, TX | $52,530 | 33% below national |
| 465 | Northwest Alabama nonmetropolitan area | $52,390 | 33% below national |
| 466 | Gettysburg, PA | $52,370 | 34% below national |
| 467 | Border Region of Texas nonmetropolitan area | $52,340 | 34% below national |
| 468 | West Kentucky nonmetropolitan area | $52,160 | 34% below national |
| 469 | South Arkansas nonmetropolitan area | $52,110 | 34% below national |
| 470 | West Delta Mississippi nonmetropolitan area | $52,070 | 34% below national |
| 471 | Southeast Oklahoma nonmetropolitan area | $52,000 | 34% below national |
| 472 | Southwest Alabama nonmetropolitan area | $51,990 | 34% below national |
| 473 | Lower West Mississippi nonmetropolitan area | $51,990 | 34% below national |
| 474 | Lower East Mississippi nonmetropolitan area | $51,990 | 34% below national |
| 475 | Grand Island, NE | $51,980 | 34% below national |
| 476 | Florence-Muscle Shoals, AL | $51,940 | 34% below national |
| 477 | Tyler, TX | $51,920 | 34% below national |
| 478 | Monroe, LA | $51,740 | 34% below national |
| 479 | Northeast Nebraska nonmetropolitan area | $51,650 | 34% below national |
| 480 | Hammond, LA | $51,620 | 34% below national |
| 481 | Lake Havasu City-Kingman, AZ | $51,560 | 35% below national |
| 482 | Northeast Oklahoma nonmetropolitan area | $51,530 | 35% below national |
| 483 | South Nebraska nonmetropolitan area | $51,440 | 35% below national |
| 484 | Lake Charles, LA | $51,080 | 35% below national |
| 485 | Hot Springs, AR | $50,950 | 35% below national |
| 486 | Jonesboro, AR | $50,900 | 35% below national |
| 487 | Upper East Mississippi nonmetropolitan area | $50,810 | 35% below national |
| 488 | Johnstown, PA | $50,770 | 36% below national |
| 489 | El Paso, TX | $50,680 | 36% below national |
| 490 | Charleston, WV | $50,490 | 36% below national |
| 491 | Cape Girardeau, MO-IL | $50,340 | 36% below national |
| 492 | West Arkansas nonmetropolitan area | $50,290 | 36% below national |
| 493 | Northwest Nebraska nonmetropolitan area | $50,290 | 36% below national |
| 494 | Arizona nonmetropolitan area | $50,190 | 36% below national |
| 495 | North Arkansas nonmetropolitan area | $50,120 | 36% below national |
| 496 | Weirton-Steubenville, WV-OH | $50,040 | 36% below national |
| 497 | Central Missouri nonmetropolitan area | $49,920 | 37% below national |
| 498 | Northern West Virginia nonmetropolitan area | $49,090 | 38% below national |
| 499 | Gadsden, AL | $48,670 | 38% below national |
| 500 | Hattiesburg, MS | $48,570 | 38% below national |
| 501 | San Angelo, TX | $48,530 | 38% below national |
| 502 | Texarkana, TX-AR | $48,510 | 38% below national |
| 503 | East Kentucky nonmetropolitan area | $48,420 | 39% below national |
| 504 | McAllen-Edinburg-Mission, TX | $48,350 | 39% below national |
| 505 | Southwest Louisiana nonmetropolitan area | $48,260 | 39% below national |
| 506 | Beckley, WV | $48,060 | 39% below national |
| 507 | Wichita Falls, TX | $47,840 | 39% below national |
| 508 | Dothan, AL | $47,790 | 39% below national |
| 509 | Brownsville-Harlingen, TX | $47,320 | 40% below national |
| 510 | Laredo, TX | $47,220 | 40% below national |
| 511 | Central Louisiana nonmetropolitan area | $46,970 | 40% below national |
| 512 | Parkersburg-Vienna, WV | $46,020 | 42% below national |
| 513 | West Central Illinois nonmetropolitan area | $44,860 | 43% below national |
| 514 | Hawaii / Kauai nonmetropolitan area | $44,330 | 44% below national |
| 515 | Kahului-Wailuku, HI | $42,220 | 46% below national |
| 516 | Southern West Virginia nonmetropolitan area | $41,280 | 48% below national |
| 517 | San Juan-Bayamon-Caguas, PR | $41,200 | 48% below national |
| 518 | Southwest Missouri nonmetropolitan area | $40,570 | 48% below national |
| 519 | Mayaguez, PR | $30,000 | 62% below national |
| 520 | Ponce, PR | $27,240 | 65% below national |
| 521 | Arecibo, PR | $25,620 | 67% below national |
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make? ▼
The median annual salary for Market Research Analysts and Marketing Specialists is $78,760 ($37.87/hour). The salary range spans from $43,390 at the 10th percentile to $155,480 at the 90th percentile.
What state pays Market Research Analysts and Marketing Specialists the most? ▼
Massachusetts pays the highest median salary for Market Research Analysts and Marketing Specialists at $101,810/year, which is +29% above the national median.
What education do you need to become a Market Research Analysts and Marketing Specialists? ▼
The typical entry-level education for Market Research Analysts and Marketing Specialists is Bachelor's degree.
How dangerous is being a Market Research Analysts and Marketing Specialists? ▼
Market Research Analysts and Marketing Specialists has a safety grade of A (Very Safe) based on BLS data. The fatality rate is 0.3 per 100,000 workers and the injury rate is 0.3 per 100 workers.
Is Market Research Analysts and Marketing Specialists a good career? ▼
Employment for Market Research Analysts and Marketing Specialists is projected to grow 6.7% from 2024 to 2034, which is faster than average. About 87,200 openings are projected each year.
How does Market Research Analysts and Marketing Specialists pay vary by state? ▼
Market Research Analysts and Marketing Specialists salaries vary significantly by state. The highest-paying state is Massachusetts at $101,810/year, while Hawaii pays the least at $59,390/year. BLS data covers 54 states and territories.
Which metro areas pay the most for Market Research Analysts and Marketing Specialists? ▼
The highest-paying metro area for Market Research Analysts and Marketing Specialists is San Jose-Sunnyvale-Santa Clara, CA at $141,960/year. BLS reports wage data for 521 metro areas for this occupation, with pay varying based on local demand and cost of living.
What to do with this data
How to use Market Research Analysts and Marketing Specialists pay figures in a real decision
- For an experienced offer, anchor on the 75th percentile (about $108,310/year), not the median. The median marks the middle worker; the upper quartile is the realistic target with strong experience. Salary calculator
- Location moves pay significantly: Massachusetts leads at $101,810/year for this role. Weigh state pay against local cost of living before relocating or negotiating remote. Pay by state
- Compare this occupation against similar roles before you decide, so you are reading the pay band in context rather than in isolation. Compare jobs
These are BLS survey estimates for the occupation, not a salary offer or a prediction for any individual. Your pay depends on experience, employer, exact role, and location.
Every figure on WageDex is rendered directly from U.S. Bureau of Labor Statistics wage data, no number is typed in by an editor. This occupation's figures are computed directly from the BLS OEWS and Employment Projections datasets, nothing is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2025.
This page is for informational purposes only and does not constitute financial or career advice. Actual pay for a specific role, employer, or offer may differ from these national/state figures, consult a qualified career counselor, recruiter, or financial advisor before making decisions based on this data.