Market Research Analysts and Marketing Specialists Salary in Illinois
Market research analysts and marketing specialists in Illinois earned a median of $79,120 a year ($38.04 an hour) and a mean of $87,940 in May 2025. The median is about level with the U.S. median of $78,760, ranking 12th of 54 states and territories, according to the Bureau of Labor Statistics.
- Median annual
- $79,120
- Median hourly
- $38.04
- Mean annual
- $87,940
- Jobs on record
- 40,560
Grey needle: U.S. median, $78,760 a year.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, state file, May 2025. Wage and salary jobs only; the self-employed are not counted. OEWS pay excludes overtime, shift differentials and non-production bonuses. Confirm any figure on bls.gov/oes. Latest BLS release: May 2025, published May 15, 2026; checked November 10, 2026.
How does Illinois compare on pay for market research analysts and marketing specialists?
Illinois ranks 12th of 54 states and territories. Massachusetts is highest at $101,810, $22,690 more than the Illinois median.
| State | Rank | Median | Against U.S. | Jobs |
|---|---|---|---|---|
| Rhode Island | 10 | $86,240 | +9% | 3,210 |
| Oregon | 11 | $79,150 | +0% | 11,310 |
| Illinois | 12 | $79,120 | +0% | 40,560 |
| North Carolina | 13 | $78,410 | -0% | 30,700 |
| Connecticut | 14 | $77,740 | -1% | 9,930 |
Source: BLS OEWS state file, May 2025. Rank 1 is the highest median among 54 states and territories with a published figure. See every state.
Does Illinois pay go further after prices?
Prices in Illinois are about at the U.S. average, so the $79,120 median buys about what $79,153 buys at average U.S. prices, above the $78,760 U.S. median. On this measure Illinois ranks 12th of 51, the same place it holds before the adjustment.
Source: BLS OEWS state file, May 2025; BEA Regional Price Parities, 2024. The adjustment divides pay by the state's price level.
Which areas in Illinois pay market research analysts and marketing specialists the most?
Chicago-Naperville-Elgin, IL-IN is highest at $80,400, 1.6% above the Illinois median.
| Area | Median | Jobs |
|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | $80,400 | 30,970 |
| Peoria, IL | $78,700 | 1,080 |
| East Central Illinois nonmetropolitan area | $71,380 | 410 |
| Decatur, IL | $68,080 | 140 |
| Champaign-Urbana, IL | $65,840 | 380 |
| Springfield, IL | $65,090 | 410 |
| Northwest Illinois nonmetropolitan area | $62,180 | 420 |
| Rockford, IL | $61,810 | 460 |
| South Illinois nonmetropolitan area | $60,550 | 330 |
| Kankakee, IL | $56,110 | 100 |
| West Central Illinois nonmetropolitan area | $44,860 | 640 |
Source: BLS OEWS metropolitan and nonmetropolitan area file, May 2025. Every area BLS lists for this job in Illinois is shown; an area that crosses state lines is listed under the first state in its BLS title.
How many market research analysts and marketing specialists work in Illinois?
BLS counts 40,560 jobs in Illinois, 4.5% of the 899,580 in the U.S. That is the 5th largest count among the 54 states and territories with a published figure. That is 6.7 of every 1,000 jobs in Illinois, a location quotient of 1.15: the occupation's share of local jobs is 1.15 times its national share, so it is more concentrated here than in the U.S. as a whole.
Source: BLS OEWS state file, May 2025 and national file.
Related jobs in Illinois
Related occupations from O*NET; pay from BLS OEWS state file, May 2025.