Market Research Analysts and Marketing Specialists Job Outlook
The Bureau of Labor Statistics projects employment of market research analysts and marketing specialists to grow 7.0% from 2025 to 2035 (about 66,300 more jobs), with about 82,000 openings a year, and the May 2025 median pay of $78,760 a year ranks 231st of 825 occupations.
- Projected change
- +7.0%
- Openings a year
- 82,000
- Median pay
- $78,760
- Pay rank
- 231st of 825
Is employment of market research analysts and marketing specialists growing or shrinking?
Growing: BLS projects employment of market research analysts and marketing specialists to rise 7.0% (about 66,300 more jobs) from 2025 to 2035, faster than the 3.5% projected across all occupations. That is faster than the +5.5% summed from BLS's employment levels across the 32 business and financial operations occupations with a projection. That change ranks 126th of 830 projected occupations.
| Measure | Figure |
|---|---|
| Employment, 2025 | 952,700 |
| Employment, 2035 | 1,019,000 |
| Projected change | +7.0% |
| Openings a year | 82,000 |
Source: BLS Employment Projections, 2025 to 2035. A projection is a BLS estimate, not a count. The 952,700 jobs here differ from the 899,580 on the salary page because Employment Projections also counts the self-employed and a wider set of workers, while OEWS counts wage and salary jobs in May 2025. BLS published these projections on August 27, 2026; checked November 10, 2026. Confirm any figure in the BLS Employment Projections tables.
BLS's reasons for this projection are at the Occupational Outlook Handbook. State projections are at Projections Central; projections by industry are left to BLS. Education, licensing and work context at O*NET.
How many job openings are there each year?
About 82,000 openings a year, from job growth and from workers leaving the occupation, the 47th most of 830 occupations. About 92% of them replace workers who change occupations or leave the labor force; the rest come from the 6,630 jobs added in an average year.
Source: BLS Employment Projections, 2025 to 2035.
How does pay for market research analysts and marketing specialists rank?
The median of $78,760 a year ranks 231st of 825 occupations with a published median. It sits in the upper half of occupations on both pay and openings.
Source: BLS OEWS national file, May 2025. Wage and salary jobs only; the self-employed are not counted. OEWS pay excludes overtime, shift differentials and non-production bonuses. Ranks count only the occupations with that published figure: 830 for projected change, 830 for openings, 825 for median pay, which is why the totals differ.
What does it take to start?
- Typical entry-level education: bachelor's degree.
Source: BLS Employment Projections, 2025 to 2035, education and training assignments.
How do related jobs compare on outlook?
| Occupation | Change | Openings a year | Median pay |
|---|---|---|---|
| Management Analysts | +10.1% | 94,100 | $101,860 |
| Financial and Investment Analysts | +7.2% | 24,700 | $102,740 |
| Financial Risk Specialists | +7.4% | 4,800 | $117,330 |
| Business Operations Specialists, All Other | +3.9% | 98,700 | $83,050 |
| Personal Financial Advisors | +1.4% | 17,100 | $105,070 |
| Marketing Managers | +6.9% | 34,000 | $166,790 |
| Web and Digital Interface Designers | +6.0% | 8,300 | $104,000 |
| Advertising and Promotions Managers | -3.7% | 2,300 | $133,660 |
Related occupations from O*NET; projections from BLS Employment Projections, 2025 to 2035; pay from BLS OEWS, May 2025.