41 Series · SOC 41-9011
Demonstrators and Product Promoters Salary
National pay, percentile range, growth outlook, and state-by-state detail from the U.S. Bureau of Labor Statistics OEWS survey (May 2025).
- $39,320
- Median / year
- $63,850
- Top 10% earn
- -0.1%
- Growth '23–'33
- 64,520
- US workers
Demonstrators and Product Promoters earn a median of $39,320 per year.
According to the U.S. Bureau of Labor Statistics OEWS survey, the median annual wage is $39,320, based on the most recent survey of employers. Reported pay ranges from $31,200 (10th percentile) to $63,850 (90th percentile) nationally, across roughly 64,520 US workers. Michigan pays the most ($50,290), since pay varies by state and metro area.
The pay verdict
Demonstrators and Product Promoters earn a median of $39,320, putting them among the lower-paid US occupations and higher than 11% of the 825 occupations with a published BLS median. Within Sales and Related, it ranks #17 of 22 by median pay. Employment is projected to fall 0.1% by 2033.
- $39,320
- Median annual wage
- Top 89%
- of 825 US occupations with published wages
- #17 of 22
- in Sales and Related
- 2.0×
- 90th-to-10th pay spread
Highest-paying state: Michigan at $50,290. Typical entry-level education: No formal educational credential.
Demonstrators and Product Promoters (SOC 41-9011) pays a national median of $39,320 per year according to the BLS Occupational Employment and Wage Statistics survey released in May 2025. Full-range compensation stretches from $31,200 at the 10th percentile to $63,850 at the 90th, with a mean of $45,580 indicating a right-skew where top earners pull the average above the midpoint. An estimated 64,520 Americans work in this occupation across 49 reporting states and 161 metro areas.
BLS Employment Projections forecast a -0.1% change in employment from 2024 to 2034, which the agency classifies as declining relative to the 5% all-occupations baseline. About 14,000 openings are projected per year, combining new positions with replacement needs from retirements and occupation-switchers. Typical entry-level preparation is No formal educational credential and short-term on-the-job training of on-the-job training. The BLS Census of Fatal Occupational Injuries (CFOI) and Survey of Occupational Injuries and Illnesses (SOII) produce a workplace-safety grade of A for this role, with a fatality rate of 1.8 per 100,000 and injury rate of 1.5 per 100.
Geographic variation matters as much as the headline median. Michigan pays the highest state median at $50,290, which is +28% above the national figure. The top metro is Los Angeles-Long Beach-Anaheim, CA at $60,040 - metro premiums typically reflect higher cost of living, industry concentration, or specialized employer demand. When using this page for negotiation or career planning, pair the national median with the state and metro rows below, remember that BLS wages exclude benefits, bonuses, and overtime, and revisit after each May OEWS release since percentiles shift with cost-of-living cycles and industry demand. See our methodology for exactly how these figures are sourced, computed, and verified.
Median Salary
$39,320
per year
Median Hourly
$18.91/hr
per hour
Mean Salary
$45,580
average
Employment
64,520
jobs nationwide
How does this pay compare nationally?
Where Demonstrators and Product Promoters pay sits nationally
Median annual wage vs. 825 detailed BLS occupations with a published median
$39,320 Bottom 11% higher than 11% of 825 US occupations
Each bar is a $20K-wide band; taller bars hold more US occupations. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Bureau of Labor Statistics, OEWS · May 2025
Does this job pay well and grow?
Each dot is a 41-series occupation, placed by projected 2024–2034 growth and median pay. The highlighted dot is Demonstrators and Product Promoters; the upper-right quadrant is the sweet spot (high pay + fast growth).
Among 21 41-series occupations with growth data, Demonstrators and Product Promoters sits on the slower-growing side at -0.1% growth and $39,320 median pay.
Source: U.S. Bureau of Labor Statistics, OEWS (wages, May 2025) and Employment Projections (2024–2034).
Job Outlook (2024–2034)
Projected Growth
-0.1%
Declining
Annual Openings
14,000
per year (projected)
Typical Education
No formal educational credential
On-the-Job Training
Short-term on-the-job training
Source: BLS Employment Projections, 2024–2034
Workplace Safety
All safety ratings →Very Safe
Safety Grade (BLS 2023)
Fatality Rate
1.8/100K
Injury Rate
1.5/100
Danger Index
6.9/100
Source: BLS Census of Fatal Occupational Injuries (CFOI) & Survey of Occupational Injuries and Illnesses (SOII), 2023
Career Intelligence
Skills, knowledge, and tasks most important for Demonstrators and Product Promoters roles, ranked by importance. Source: O*NET.
Top Skills
Knowledge Areas
Key Tasks
- ▸ Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- ▸ Sell products being promoted and keep records of sales.
- ▸ Keep areas neat while working and return items to correct locations following demonstrations.
- ▸ Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- ▸ Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- ▸ Suggest specific product purchases to meet customers' needs.
- ▸ Research or investigate products to be presented to prepare for demonstrations.
- ▸ Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- ▸ Identify interested and qualified customers to provide them with additional information.
- ▸ Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
Source: O*NET Online, National Center for O*NET Development. Data represents typical importance ratings for this occupation.
Salary Range
Annual Salary Distribution
Hourly Rate Distribution
10th Percentile
$31,200
25th Percentile
$35,160
Median
$39,320
75th Percentile
$53,640
90th Percentile
$63,850
Salary by State
Highest Paying States
View all 49 states →
| # | State | Median Salary | vs National |
|---|---|---|---|
| 1 | Michigan | $50,290 | +28% above national |
| 2 | New York | $49,150 | +25% above national |
| 3 | Indiana | $47,630 | +21% above national |
| 4 | Rhode Island | $47,600 | +21% above national |
| 5 | Massachusetts | $47,590 | +21% above national |
| 6 | California | $46,220 | +18% above national |
| 7 | Oklahoma | $45,760 | +16% above national |
| 8 | Nevada | $45,030 | +15% above national |
| 9 | Kentucky | $42,910 | +9% above national |
| 10 | Virginia | $41,600 | +6% above national |
| 11 | Arizona | $39,780 | +1% above national |
| 12 | District of Columbia | $39,750 | +1% above national |
| 13 | Maryland | $38,900 | 1% below national |
| 14 | Texas | $38,780 | 1% below national |
| 15 | Washington | $38,670 | 2% below national |
| 16 | South Carolina | $38,590 | 2% below national |
| 17 | New Hampshire | $38,510 | 2% below national |
| 18 | Hawaii | $38,490 | 2% below national |
| 19 | Oregon | $38,430 | 2% below national |
| 20 | Utah | $38,280 | 3% below national |
| 21 | Wisconsin | $38,220 | 3% below national |
| 22 | Colorado | $37,750 | 4% below national |
| 23 | Missouri | $37,740 | 4% below national |
| 24 | Iowa | $37,050 | 6% below national |
| 25 | Vermont | $37,040 | 6% below national |
| 26 | Pennsylvania | $36,910 | 6% below national |
| 27 | Connecticut | $36,890 | 6% below national |
| 28 | North Carolina | $36,650 | 7% below national |
| 29 | Illinois | $36,550 | 7% below national |
| 30 | New Jersey | $36,420 | 7% below national |
| 31 | Maine | $35,880 | 9% below national |
| 32 | Tennessee | $35,070 | 11% below national |
| 33 | Ohio | $34,610 | 12% below national |
| 34 | Minnesota | $34,180 | 13% below national |
| 35 | Kansas | $33,770 | 14% below national |
| 36 | Arkansas | $33,640 | 14% below national |
| 37 | Montana | $33,070 | 16% below national |
| 38 | Georgia | $32,180 | 18% below national |
| 39 | Nebraska | $32,180 | 18% below national |
| 40 | North Dakota | $32,180 | 18% below national |
| 41 | Idaho | $31,370 | 20% below national |
| 42 | Florida | $31,300 | 20% below national |
| 43 | Delaware | $31,200 | 21% below national |
| 44 | Louisiana | $29,680 | 25% below national |
| 45 | South Dakota | $29,560 | 25% below national |
| 46 | New Mexico | $29,110 | 26% below national |
| 47 | Alabama | $28,630 | 27% below national |
| 48 | Mississippi | $28,470 | 28% below national |
| 49 | Puerto Rico | $22,530 | 43% below national |
Salary by Metro Area
Highest Paying Metros
View all 161 metro areas →
| # | Metro Area | Median Salary | vs National |
|---|---|---|---|
| 1 | Los Angeles-Long Beach-Anaheim, CA | $60,040 | +53% above national |
| 2 | Kingsport-Bristol, TN-VA | $59,480 | +51% above national |
| 3 | Detroit-Warren-Dearborn, MI | $57,830 | +47% above national |
| 4 | Tulsa, OK | $52,250 | +33% above national |
| 5 | Grand Rapids-Wyoming-Kentwood, MI | $52,060 | +32% above national |
| 6 | Kalamazoo-Portage, MI | $51,730 | +32% above national |
| 7 | Napa, CA | $50,030 | +27% above national |
| 8 | Indianapolis-Carmel-Greenwood, IN | $49,460 | +26% above national |
| 9 | Albany-Schenectady-Troy, NY | $49,020 | +25% above national |
| 10 | Southwest New York nonmetropolitan area | $48,650 | +24% above national |
| 11 | Traverse City, MI | $47,960 | +22% above national |
| 12 | Eastern North Carolina nonmetropolitan area | $47,720 | +21% above national |
| 13 | Rochester, NY | $47,540 | +21% above national |
| 14 | Boston-Cambridge-Newton, MA-NH | $47,510 | +21% above national |
| 15 | Northwest Colorado nonmetropolitan area | $47,430 | +21% above national |
| 16 | Chico, CA | $46,760 | +19% above national |
| 17 | San Jose-Sunnyvale-Santa Clara, CA | $46,060 | +17% above national |
| 18 | Santa Rosa-Petaluma, CA | $45,540 | +16% above national |
| 19 | Providence-Warwick, RI-MA | $45,380 | +15% above national |
| 20 | Las Vegas-Henderson-North Las Vegas, NV | $45,030 | +15% above national |
| 21 | San Francisco-Oakland-Fremont, CA | $45,020 | +14% above national |
| 22 | New York-Newark-Jersey City, NY-NJ | $44,980 | +14% above national |
| 23 | Salinas, CA | $44,600 | +13% above national |
| 24 | Santa Maria-Santa Barbara, CA | $44,520 | +13% above national |
| 25 | Central Oregon nonmetropolitan area | $44,170 | +12% above national |
| 26 | Tucson, AZ | $44,160 | +12% above national |
| 27 | San Luis Obispo-Paso Robles, CA | $44,130 | +12% above national |
| 28 | Oxnard-Thousand Oaks-Ventura, CA | $43,660 | +11% above national |
| 29 | North Coast Region of California nonmetropolitan area | $43,580 | +11% above national |
| 30 | Santa Cruz-Watsonville, CA | $43,480 | +11% above national |
| 31 | Vallejo, CA | $43,400 | +10% above national |
| 32 | Yuba City, CA | $43,340 | +10% above national |
| 33 | Austin-Round Rock-San Marcos, TX | $42,200 | +7% above national |
| 34 | Boulder, CO | $40,880 | +4% above national |
| 35 | Burlington-South Burlington, VT | $40,820 | +4% above national |
| 36 | North Port-Bradenton-Sarasota, FL | $40,690 | +3% above national |
| 37 | North Valley-Northern Mountains Region of California nonmetropolitan area | $40,420 | +3% above national |
| 38 | Coastal Plains Region of Texas nonmetropolitan area | $40,190 | +2% above national |
| 39 | Charleston-North Charleston, SC | $40,160 | +2% above national |
| 40 | Waco, TX | $39,980 | +2% above national |
| 41 | Washington-Arlington-Alexandria, DC-VA-MD-WV | $39,900 | +1% above national |
| 42 | Phoenix-Mesa-Chandler, AZ | $39,780 | +1% above national |
| 43 | Eastern Sierra-Mother Lode Region of California nonmetropolitan area | $39,720 | +1% above national |
| 44 | St. Louis, MO-IL | $39,560 | +1% above national |
| 45 | Santa Fe, NM | $39,520 | +1% above national |
| 46 | Denver-Aurora-Centennial, CO | $39,330 | same as national |
| 47 | Portland-Vancouver-Hillsboro, OR-WA | $39,270 | same as national |
| 48 | Harrisonburg, VA | $39,260 | same as national |
| 49 | Lakeland-Winter Haven, FL | $39,200 | same as national |
| 50 | Seattle-Tacoma-Bellevue, WA | $39,110 | 1% below national |
| 51 | Kansas City, MO-KS | $39,090 | 1% below national |
| 52 | Madison, WI | $39,070 | 1% below national |
| 53 | Asheville, NC | $39,020 | 1% below national |
| 54 | Bridgeport-Stamford-Danbury, CT | $38,870 | 1% below national |
| 55 | Eastern New Mexico nonmetropolitan area | $38,800 | 1% below national |
| 56 | San Antonio-New Braunfels, TX | $38,790 | 1% below national |
| 57 | Sacramento-Roseville-Folsom, CA | $38,720 | 2% below national |
| 58 | Worcester, MA | $38,700 | 2% below national |
| 59 | McAllen-Edinburg-Mission, TX | $38,640 | 2% below national |
| 60 | Bend, OR | $38,620 | 2% below national |
| 61 | Western Washington nonmetropolitan area | $38,590 | 2% below national |
| 62 | Prescott Valley-Prescott, AZ | $38,450 | 2% below national |
| 63 | Dallas-Fort Worth-Arlington, TX | $38,400 | 2% below national |
| 64 | Salt Lake City-Murray, UT | $38,380 | 2% below national |
| 65 | Stockton-Lodi, CA | $38,300 | 3% below national |
| 66 | Hill Country Region of Texas nonmetropolitan area | $38,180 | 3% below national |
| 67 | Wenatchee-East Wenatchee, WA | $38,160 | 3% below national |
| 68 | Urban Honolulu, HI | $38,140 | 3% below national |
| 69 | Laredo, TX | $38,080 | 3% below national |
| 70 | Riverside-San Bernardino-Ontario, CA | $37,900 | 4% below national |
| 71 | Corpus Christi, TX | $37,860 | 4% below national |
| 72 | San Diego-Chula Vista-Carlsbad, CA | $37,750 | 4% below national |
| 73 | Des Moines-West Des Moines, IA | $37,670 | 4% below national |
| 74 | Modesto, CA | $37,640 | 4% below national |
| 75 | Houston-Pasadena-The Woodlands, TX | $37,610 | 4% below national |
| 76 | West Central Illinois nonmetropolitan area | $37,600 | 4% below national |
| 77 | Amarillo, TX | $37,520 | 5% below national |
| 78 | Eastern Washington nonmetropolitan area | $37,360 | 5% below national |
| 79 | Durham-Chapel Hill, NC | $37,290 | 5% below national |
| 80 | North Region of Texas nonmetropolitan area | $37,160 | 5% below national |
| 81 | Davenport-Moline-Rock Island, IA-IL | $37,120 | 6% below national |
| 82 | Charlotte-Concord-Gastonia, NC-SC | $37,080 | 6% below national |
| 83 | Naples-Marco Island, FL | $37,060 | 6% below national |
| 84 | Medford, OR | $37,010 | 6% below national |
| 85 | Charlottesville, VA | $36,880 | 6% below national |
| 86 | Provo-Orem-Lehi, UT | $36,880 | 6% below national |
| 87 | Ogden, UT | $36,860 | 6% below national |
| 88 | New Haven, CT | $36,830 | 6% below national |
| 89 | Bellingham, WA | $36,780 | 6% below national |
| 90 | Arizona nonmetropolitan area | $36,750 | 7% below national |
| 91 | Columbus, OH | $36,720 | 7% below national |
| 92 | Cincinnati, OH-KY-IN | $36,670 | 7% below national |
| 93 | Mount Vernon-Anacortes, WA | $36,660 | 7% below national |
| 94 | Rochester, MN | $36,660 | 7% below national |
| 95 | Syracuse, NY | $36,660 | 7% below national |
| 96 | Olympia-Lacey-Tumwater, WA | $36,650 | 7% below national |
| 97 | Bremerton-Silverdale-Port Orchard, WA | $36,580 | 7% below national |
| 98 | Jacksonville, FL | $36,550 | 7% below national |
| 99 | Kennewick-Richland, WA | $36,510 | 7% below national |
| 100 | Walla Walla, WA | $36,510 | 7% below national |
| 101 | Fresno, CA | $36,500 | 7% below national |
| 102 | Baltimore-Columbia-Towson, MD | $36,450 | 7% below national |
| 103 | Wilmington, NC | $36,450 | 7% below national |
| 104 | Springfield, MO | $36,430 | 7% below national |
| 105 | Chicago-Naperville-Elgin, IL-IN | $36,400 | 7% below national |
| 106 | Salem, OR | $36,330 | 8% below national |
| 107 | Visalia, CA | $36,290 | 8% below national |
| 108 | Cleveland, OH | $36,190 | 8% below national |
| 109 | Richmond, VA | $36,070 | 8% below national |
| 110 | Bakersfield-Delano, CA | $36,020 | 8% below national |
| 111 | Milwaukee-Waukesha, WI | $35,880 | 9% below national |
| 112 | Tampa-St. Petersburg-Clearwater, FL | $35,810 | 9% below national |
| 113 | Miami-Fort Lauderdale-West Palm Beach, FL | $35,710 | 9% below national |
| 114 | Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $35,700 | 9% below national |
| 115 | Eugene-Springfield, OR | $35,670 | 9% below national |
| 116 | Hartford-West Hartford-East Hartford, CT | $35,650 | 9% below national |
| 117 | Spokane-Spokane Valley, WA | $35,630 | 9% below national |
| 118 | Redding, CA | $35,470 | 10% below national |
| 119 | Pittsburgh, PA | $35,460 | 10% below national |
| 120 | Fayetteville-Springdale-Rogers, AR | $35,440 | 10% below national |
| 121 | Coast Oregon nonmetropolitan area | $35,300 | 10% below national |
| 122 | Virginia Beach-Chesapeake-Norfolk, VA-NC | $35,250 | 10% below national |
| 123 | Greenville-Anderson-Greer, SC | $35,190 | 11% below national |
| 124 | Lincoln, NE | $35,170 | 11% below national |
| 125 | Louisville/Jefferson County, KY-IN | $35,140 | 11% below national |
| 126 | Trenton-Princeton, NJ | $35,090 | 11% below national |
| 127 | Allentown-Bethlehem-Easton, PA-NJ | $34,770 | 12% below national |
| 128 | Lancaster, PA | $34,670 | 12% below national |
| 129 | Knoxville, TN | $34,660 | 12% below national |
| 130 | Southeast Minnesota nonmetropolitan area | $34,620 | 12% below national |
| 131 | Albuquerque, NM | $34,500 | 12% below national |
| 132 | Harrisburg-Carlisle, PA | $34,430 | 12% below national |
| 133 | El Paso, TX | $34,250 | 13% below national |
| 134 | Chattanooga, TN-GA | $34,190 | 13% below national |
| 135 | Minneapolis-St. Paul-Bloomington, MN-WI | $34,170 | 13% below national |
| 136 | Reno, NV | $34,010 | 14% below national |
| 137 | Greensboro-High Point, NC | $33,930 | 14% below national |
| 138 | Southwest Minnesota nonmetropolitan area | $33,840 | 14% below national |
| 139 | Raleigh-Cary, NC | $33,350 | 15% below national |
| 140 | Boise City, ID | $33,160 | 16% below national |
| 141 | Lubbock, TX | $32,970 | 16% below national |
| 142 | Fargo, ND-MN | $32,180 | 18% below national |
| 143 | Omaha, NE-IA | $32,180 | 18% below national |
| 144 | Fort Wayne, IN | $32,010 | 19% below national |
| 145 | Mayaguez, PR | $31,530 | 20% below national |
| 146 | Winston-Salem, NC | $31,280 | 20% below national |
| 147 | Atlanta-Sandy Springs-Roswell, GA | $31,250 | 21% below national |
| 148 | Akron, OH | $31,080 | 21% below national |
| 149 | Wichita, KS | $30,880 | 21% below national |
| 150 | Toledo, OH | $30,850 | 22% below national |
| 151 | Birmingham, AL | $30,820 | 22% below national |
| 152 | Cape Coral-Fort Myers, FL | $30,720 | 22% below national |
| 153 | Orlando-Kissimmee-Sanford, FL | $30,280 | 23% below national |
| 154 | Western North Carolina nonmetropolitan area | $29,900 | 24% below national |
| 155 | Northwest Virginia nonmetropolitan area | $29,680 | 25% below national |
| 156 | Tallahassee, FL | $28,370 | 28% below national |
| 157 | Central Pennsylvania nonmetropolitan area | $27,720 | 30% below national |
| 158 | Las Cruces, NM | $27,120 | 31% below national |
| 159 | San Juan-Bayamon-Caguas, PR | $22,530 | 43% below national |
| 160 | Aguadilla, PR | $22,330 | 43% below national |
| 161 | Charleston, WV | $21,990 | 44% below national |
Similar Occupations in the Same Category
Other roles in SOC major group 41 (sales) with comparable pay and career paths.
Frequently Asked Questions
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What to do with this data
How to use Demonstrators and Product Promoters pay figures in a real decision
- For an experienced offer, anchor on the 75th percentile (about $53,640/year), not the median. The median marks the middle worker; the upper quartile is the realistic target with strong experience. Salary calculator
- Location moves pay significantly: Michigan leads at $50,290/year for this role. Weigh state pay against local cost of living before relocating or negotiating remote. Pay by state
- Compare this occupation against similar roles before you decide, so you are reading the pay band in context rather than in isolation. Compare jobs
These are BLS survey estimates for the occupation, not a salary offer or a prediction for any individual. Your pay depends on experience, employer, exact role, and location.
Every figure on WageDex is rendered directly from U.S. Bureau of Labor Statistics wage data, no number is typed in by an editor. This occupation's figures are computed directly from the BLS OEWS and Employment Projections datasets, nothing is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2025.
This page is for informational purposes only and does not constitute financial or career advice. Actual pay for a specific role, employer, or offer may differ from these national/state figures, consult a qualified career counselor, recruiter, or financial advisor before making decisions based on this data.