BLS metro-level wage data places First-Line Supervisors of Non-Retail Sales Workers pay in Santa Rosa-Petaluma, CA at a median of $82,510 per year ($39.67/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $87,520, Santa Rosa-Petaluma pays 6% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 300 first-line supervisors of non-retail sales workerss are employed across the Santa Rosa-Petaluma MSA in SOC 41-1012.

The Santa Rosa-Petaluma pay distribution spans from $56,130 at the 10th percentile to $132,100 at the 90th — a 2.4× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $69,990 and the 75th at $118,810, so half of Santa Rosa-Petaluma-based first-line supervisors of non-retail sales workerss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Santa Rosa-Petaluma, CA covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide CA data, and peer-metro comparisons — a median is a starting point, not a ceiling.