Advertising Sales Agents in the Santa Rosa-Petaluma Metro

BLS metro-level wage data places Advertising Sales Agents pay in Santa Rosa-Petaluma, CA at a median of $64,690 per year ($31.10/hr), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared with the national median of $64,820, the metro estimate is same as. OEWS reports the difference but does not identify its cause. Approximately 50 advertising sales agents are employed across the Santa Rosa-Petaluma MSA in SOC 41-3011.

The Santa Rosa-Petaluma pay distribution spans from $42,820 at the 10th percentile to $106,600 at the 90th, a 2.5× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $46,690 and the 75th at $83,050, so half of Santa Rosa-Petaluma-based advertising sales agents earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Santa Rosa-Petaluma, CA covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide CA estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.