Wilmington, NC · SOC 13-1161
Market Research Analysts and Marketing Specialists in the Wilmington Metro
Metro area salary data from the Bureau of Labor Statistics (May 2025)
Geography used: wage and employment figures cover the full Wilmington, NC BLS wage area, not only its central city; the comparison figure is the United States national estimate. Verify with the BLS OEWS source tables.
Median Salary
$69,480
per year in the Wilmington metro
12% below
National Median
$78,760
per year nationally
Hourly Rate
$33.40/hr
median hourly
Employment
880
jobs in the Wilmington metro
The Wilmington pay distribution spans from $38,030 at the 10th percentile to $154,990 at the 90th, a 4.1× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $50,280 and the 75th at $98,440, so half of Wilmington-based market research analysts and marketing specialists earn within that middle band.
Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Wilmington, NC covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide NC estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.
Salary Range in the Wilmington Metro
Annual Salary Distribution
Top Paying Jobs in Wilmington
Small sample marks a row whose BLS estimate rests on fewer than 100 workers. It is still a published figure, but BLS reports more sampling error for cells this small: the median relative standard error of the mean wage is 3.4% under 100 workers against 2.1% at 100 or more (May 2025 metro estimates). Small gaps in rank between neighbouring rows may not be meaningful.
Similar Occupations in Wilmington
Other roles inside the Wilmington, NC MSA from the same SOC major group.
How much do Market Research Analysts and Marketing Specialists make in the Wilmington metro area?
How much do Market Research Analysts and Marketing Specialists make in the Wilmington metro area? ▼
How does Market Research Analysts and Marketing Specialists pay in the Wilmington metro compare nationally? ▼
Source data and WageDex calculations are identified in context on this page. Wage figures are computed directly from BLS OEWS data for the full Wilmington, NC wage area. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2025.