BLS metro-level wage data places Market Research Analysts and Marketing Specialists pay in Wichita Falls, TX at a median of $47,840 per year ($23.00/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $78,760, Wichita Falls pays 39% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 120 market research analysts and marketing specialistss are employed across the Wichita Falls MSA in SOC 13-1161.

The Wichita Falls pay distribution spans from $34,860 at the 10th percentile to $96,460 at the 90th — a 2.8× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $40,060 and the 75th at $71,240, so half of Wichita Falls-based market research analysts and marketing specialistss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Wichita Falls, TX covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide TX data, and peer-metro comparisons — a median is a starting point, not a ceiling.