Sumter, SC · SOC 13-1161

Market Research Analysts and Marketing Specialists in the Sumter Metro

Metro area salary data from the Bureau of Labor Statistics (May 2025)

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Geography used: wage and employment figures cover the full Sumter, SC BLS wage area, not only its central city; the comparison figure is the United States national estimate. Verify with the BLS OEWS source tables.

Median Salary

$54,980

per year in the Sumter metro

30% below

National Median

$78,760

per year nationally

Hourly Rate

$26.43/hr

median hourly

Employment

100

jobs in the Sumter metro

The Sumter pay distribution spans from $33,310 at the 10th percentile to $140,500 at the 90th, a 4.2× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $43,060 and the 75th at $81,570, so half of Sumter-based market research analysts and marketing specialists earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Sumter, SC covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide SC estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.

Salary Range in the Sumter Metro

Annual Salary Distribution

10th$33,310
25th$43,060
Median$54,980
75th$81,570
90th$140,500

Top Paying Jobs in Sumter

1. Computer and Information Systems Managers Small sample: Small sample: this BLS estimate rests on 40 workers (fewer than 100). $137,690 2. Marketing Managers Small sample: Small sample: this BLS estimate rests on 30 workers (fewer than 100). $133,720 3. Architectural and Engineering Managers Small sample: Small sample: this BLS estimate rests on 40 workers (fewer than 100). $133,450 4. Managers, All Other Small sample: Small sample: this BLS estimate rests on 50 workers (fewer than 100). $129,960 5. Pharmacists Small sample: Small sample: this BLS estimate rests on 80 workers (fewer than 100). $129,820 6. Financial Managers Small sample: Small sample: this BLS estimate rests on 90 workers (fewer than 100). $128,400 7. Industrial Production Managers Small sample: Small sample: this BLS estimate rests on 80 workers (fewer than 100). $127,350 8. Sales Managers Small sample: Small sample: this BLS estimate rests on 80 workers (fewer than 100). $124,810 9. Software Developers Small sample: Small sample: this BLS estimate rests on 50 workers (fewer than 100). $121,880 10. Construction Managers Small sample: Small sample: this BLS estimate rests on 90 workers (fewer than 100). $117,490

Small sample marks a row whose BLS estimate rests on fewer than 100 workers. It is still a published figure, but BLS reports more sampling error for cells this small: the median relative standard error of the mean wage is 3.4% under 100 workers against 2.1% at 100 or more (May 2025 metro estimates). Small gaps in rank between neighbouring rows may not be meaningful.

Similar Occupations in Sumter

Other roles inside the Sumter, SC MSA from the same SOC major group.

Accountants and Auditors

in Sumter

Agents and Business Managers of Artists, Performers, and Athletes

in Sumter

Budget Analysts

in Sumter

Business Operations Specialists, All Other

in Sumter

Buyers and Purchasing Agents

in Sumter
Compare Market Research Analysts and Marketing Specialists against another occupation → ← National Market Research Analysts and Marketing Specialists salary Market Research Analysts and Marketing Specialists in SC →

How much do Market Research Analysts and Marketing Specialists make in the Sumter metro area?

How much do Market Research Analysts and Marketing Specialists make in the Sumter metro area? ▼
The median annual salary for Market Research Analysts and Marketing Specialists in Sumter, SC is $54,980 ($26.43/hour). The salary range spans from $33,310 at the 10th percentile to $140,500 at the 90th percentile.
How does Market Research Analysts and Marketing Specialists pay in the Sumter metro compare nationally? ▼
Market Research Analysts and Marketing Specialists pay in Sumter, SC is 30% below the national median of $78,760. There are approximately 100 Market Research Analysts and Marketing Specialists jobs in this metro area.

Last updated: May 2025 (BLS OEWS annual release). Source: U.S. Bureau of Labor Statistics, OEWS May 2025.

Source data and WageDex calculations are identified in context on this page. Wage figures are computed directly from BLS OEWS data for the full Sumter, SC wage area. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2025.