BLS metro-level wage data places Market Research Analysts and Marketing Specialists pay in Scranton--Wilkes-Barre, PA at a median of $60,440 per year ($29.06/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $78,760, Scranton--Wilkes-Barre pays 23% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 770 market research analysts and marketing specialistss are employed across the Scranton--Wilkes-Barre MSA in SOC 13-1161.

The Scranton--Wilkes-Barre pay distribution spans from $36,680 at the 10th percentile to $105,670 at the 90th — a 2.9× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $46,920 and the 75th at $77,250, so half of Scranton--Wilkes-Barre-based market research analysts and marketing specialistss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Scranton--Wilkes-Barre, PA covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide PA data, and peer-metro comparisons — a median is a starting point, not a ceiling.