Little Rock-North Little Rock-Conway, AR · SOC 13-1161
Market Research Analysts and Marketing Specialists in the Little Rock-North Little Rock-Conway Metro
Metro area salary data from the Bureau of Labor Statistics (May 2025)
Geography used: wage and employment figures cover the full Little Rock-North Little Rock-Conway, AR BLS wage area, not only its central city; the comparison figure is the United States national estimate. Verify with the BLS OEWS source tables.
Median Salary
$62,790
per year in the Little Rock-North Little Rock-Conway metro
20% below
National Median
$78,760
per year nationally
Hourly Rate
$30.19/hr
median hourly
Employment
1,400
jobs in the Little Rock-North Little Rock-Conway metro
The Little Rock-North Little Rock-Conway pay distribution spans from $34,170 at the 10th percentile to $127,430 at the 90th, a 3.7× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $47,170 and the 75th at $93,280, so half of Little Rock-North Little Rock-Conway-based market research analysts and marketing specialists earn within that middle band.
Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Little Rock-North Little Rock-Conway, AR covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide AR estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.
Salary Range in the Little Rock-North Little Rock-Conway Metro
Annual Salary Distribution
Top Paying Jobs in Little Rock-North Little Rock-Conway
Small sample marks a row whose BLS estimate rests on fewer than 100 workers. It is still a published figure, but BLS reports more sampling error for cells this small: the median relative standard error of the mean wage is 3.4% under 100 workers against 2.1% at 100 or more (May 2025 metro estimates). Small gaps in rank between neighbouring rows may not be meaningful.
Similar Occupations in Little Rock-North Little Rock-Conway
Other roles inside the Little Rock-North Little Rock-Conway, AR MSA from the same SOC major group.
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How much do Market Research Analysts and Marketing Specialists make in the Little Rock-North Little Rock-Conway metro area?
How much do Market Research Analysts and Marketing Specialists make in the Little Rock-North Little Rock-Conway metro area? ▼
How does Market Research Analysts and Marketing Specialists pay in the Little Rock-North Little Rock-Conway metro compare nationally? ▼
Source data and WageDex calculations are identified in context on this page. Wage figures are computed directly from BLS OEWS data for the full Little Rock-North Little Rock-Conway, AR wage area. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2025.