BLS metro-level wage data places Market Research Analysts and Marketing Specialists pay in Kansas City, MO-KS at a median of $72,580 per year ($34.90/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $78,760, Kansas City pays 8% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 6,920 market research analysts and marketing specialistss are employed across the Kansas City MSA in SOC 13-1161.

The Kansas City pay distribution spans from $43,130 at the 10th percentile to $131,080 at the 90th — a 3.0× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $56,080 and the 75th at $98,990, so half of Kansas City-based market research analysts and marketing specialistss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Kansas City, MO-KS covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide MO data, and peer-metro comparisons — a median is a starting point, not a ceiling.