Market Research Analysts and Marketing Specialists in the Kansas City Metro

The Kansas City pay distribution spans from $43,130 at the 10th percentile to $131,080 at the 90th, a 3.0× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $56,080 and the 75th at $98,990, so half of Kansas City-based market research analysts and marketing specialists earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Kansas City, MO-KS covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide MO estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.