BLS metro-level wage data places Market Research Analysts and Marketing Specialists pay in Fayetteville-Springdale-Rogers, AR at a median of $83,000 per year ($39.90/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $78,760, Fayetteville-Springdale-Rogers pays +5% above, signaling either concentrated employer demand, a cost-of-living premium, or both. Approximately 2,590 market research analysts and marketing specialistss are employed across the Fayetteville-Springdale-Rogers MSA in SOC 13-1161.

The Fayetteville-Springdale-Rogers pay distribution spans from $43,120 at the 10th percentile to $159,070 at the 90th — a 3.7× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $60,380 and the 75th at $133,660, so half of Fayetteville-Springdale-Rogers-based market research analysts and marketing specialistss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Fayetteville-Springdale-Rogers, AR covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide AR data, and peer-metro comparisons — a median is a starting point, not a ceiling.