Evansville, IN · SOC 13-1161

Market Research Analysts and Marketing Specialists in the Evansville Metro

Metro area salary data from the Bureau of Labor Statistics (May 2025)

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Geography used: wage and employment figures cover the full Evansville, IN BLS wage area, not only its central city; the comparison figure is the United States national estimate. Verify with the BLS OEWS source tables.

Median Salary

$59,770

per year in the Evansville metro

24% below

National Median

$78,760

per year nationally

Hourly Rate

$28.74/hr

median hourly

Employment

580

jobs in the Evansville metro

The Evansville pay distribution spans from $37,980 at the 10th percentile to $102,230 at the 90th, a 2.7× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $46,460 and the 75th at $79,330, so half of Evansville-based market research analysts and marketing specialists earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Evansville, IN covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide IN estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.

Salary Range in the Evansville Metro

Annual Salary Distribution

10th$37,980
25th$46,460
Median$59,770
75th$79,330
90th$102,230

Top Paying Jobs in Evansville

1. Physicians, All Other $342,470 2. Chief Executives Small sample: Small sample: this BLS estimate rests on 40 workers (fewer than 100). $339,330 3. Dentists, General Small sample: Small sample: this BLS estimate rests on 70 workers (fewer than 100). $225,620 4. Judges, Magistrate Judges, and Magistrates Small sample: Small sample: this BLS estimate rests on 30 workers (fewer than 100). $183,000 5. Architectural and Engineering Managers $163,540 6. Natural Sciences Managers Small sample: Small sample: this BLS estimate rests on 70 workers (fewer than 100). $152,320 7. Pharmacists $143,650 8. Purchasing Managers Small sample: Small sample: this BLS estimate rests on 60 workers (fewer than 100). $141,450 9. Computer and Information Systems Managers $140,260 10. Optometrists Small sample: Small sample: this BLS estimate rests on 40 workers (fewer than 100). $133,800

Small sample marks a row whose BLS estimate rests on fewer than 100 workers. It is still a published figure, but BLS reports more sampling error for cells this small: the median relative standard error of the mean wage is 3.4% under 100 workers against 2.1% at 100 or more (May 2025 metro estimates). Small gaps in rank between neighbouring rows may not be meaningful.

Similar Occupations in Evansville

Other roles inside the Evansville, IN MSA from the same SOC major group.

Accountants and Auditors

in Evansville

Agents and Business Managers of Artists, Performers, and Athletes

in Evansville

Budget Analysts

in Evansville

Business Operations Specialists, All Other

in Evansville

Buyers and Purchasing Agents

in Evansville
Compare Market Research Analysts and Marketing Specialists against another occupation → ← National Market Research Analysts and Marketing Specialists salary Market Research Analysts and Marketing Specialists in IN →

How much do Market Research Analysts and Marketing Specialists make in the Evansville metro area?

How much do Market Research Analysts and Marketing Specialists make in the Evansville metro area? ▼
The median annual salary for Market Research Analysts and Marketing Specialists in Evansville, IN is $59,770 ($28.74/hour). The salary range spans from $37,980 at the 10th percentile to $102,230 at the 90th percentile.
How does Market Research Analysts and Marketing Specialists pay in the Evansville metro compare nationally? ▼
Market Research Analysts and Marketing Specialists pay in Evansville, IN is 24% below the national median of $78,760. There are approximately 580 Market Research Analysts and Marketing Specialists jobs in this metro area.

Last updated: May 2025 (BLS OEWS annual release). Source: U.S. Bureau of Labor Statistics, OEWS May 2025.

Source data and WageDex calculations are identified in context on this page. Wage figures are computed directly from BLS OEWS data for the full Evansville, IN wage area. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2025.