Market Research Analysts and Marketing Specialists in the Durham-Chapel Hill Metro

The Durham-Chapel Hill pay distribution spans from $50,080 at the 10th percentile to $178,870 at the 90th, a 3.6× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $62,400 and the 75th at $138,530, so half of Durham-Chapel Hill-based market research analysts and marketing specialists earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Durham-Chapel Hill, NC covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide NC estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.