BLS metro-level wage data places Market Research Analysts and Marketing Specialists pay in Des Moines-West Des Moines, IA at a median of $76,580 per year ($36.82/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $78,760, Des Moines-West Des Moines pays 3% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 3,440 market research analysts and marketing specialistss are employed across the Des Moines-West Des Moines MSA in SOC 13-1161.

The Des Moines-West Des Moines pay distribution spans from $45,920 at the 10th percentile to $128,100 at the 90th — a 2.8× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $57,770 and the 75th at $102,070, so half of Des Moines-West Des Moines-based market research analysts and marketing specialistss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Des Moines-West Des Moines, IA covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide IA data, and peer-metro comparisons — a median is a starting point, not a ceiling.