BLS metro-level wage data places Market Research Analysts and Marketing Specialists pay in Daphne-Fairhope-Foley, AL at a median of $57,000 per year ($27.40/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $78,760, Daphne-Fairhope-Foley pays 28% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 370 market research analysts and marketing specialistss are employed across the Daphne-Fairhope-Foley MSA in SOC 13-1161.

The Daphne-Fairhope-Foley pay distribution spans from $34,820 at the 10th percentile to $100,400 at the 90th — a 2.9× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $43,740 and the 75th at $75,580, so half of Daphne-Fairhope-Foley-based market research analysts and marketing specialistss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Daphne-Fairhope-Foley, AL covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide AL data, and peer-metro comparisons — a median is a starting point, not a ceiling.