Dallas-Fort Worth-Arlington, TX · SOC 13-1161

Market Research Analysts and Marketing Specialists in the Dallas-Fort Worth-Arlington Metro

Metro area salary data from the Bureau of Labor Statistics (May 2025)

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Geography used: wage and employment figures cover the full Dallas-Fort Worth-Arlington, TX BLS wage area, not only its central city; the comparison figure is the United States national estimate. Verify with the BLS OEWS source tables.

Median Salary

$75,240

per year in the Dallas-Fort Worth-Arlington metro

4% below

National Median

$78,760

per year nationally

Hourly Rate

$36.17/hr

median hourly

Employment

20,900

jobs in the Dallas-Fort Worth-Arlington metro

The Dallas-Fort Worth-Arlington pay distribution spans from $42,710 at the 10th percentile to $142,480 at the 90th, a 3.3× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $59,240 and the 75th at $102,490, so half of Dallas-Fort Worth-Arlington-based market research analysts and marketing specialists earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Dallas-Fort Worth-Arlington, TX covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide TX estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.

Salary Range in the Dallas-Fort Worth-Arlington Metro

Annual Salary Distribution

10th$42,710
25th$59,240
Median$75,240
75th$102,490
90th$142,480

Top Paying Jobs in Dallas-Fort Worth-Arlington

Similar Occupations in Dallas-Fort Worth-Arlington

Other roles inside the Dallas-Fort Worth-Arlington, TX MSA from the same SOC major group.

How much do Market Research Analysts and Marketing Specialists make in the Dallas-Fort Worth-Arlington metro area?

How much do Market Research Analysts and Marketing Specialists make in the Dallas-Fort Worth-Arlington metro area? ▼
The median annual salary for Market Research Analysts and Marketing Specialists in Dallas-Fort Worth-Arlington, TX is $75,240 ($36.17/hour). The salary range spans from $42,710 at the 10th percentile to $142,480 at the 90th percentile.
How does Market Research Analysts and Marketing Specialists pay in the Dallas-Fort Worth-Arlington metro compare nationally? ▼
Market Research Analysts and Marketing Specialists pay in Dallas-Fort Worth-Arlington, TX is 4% below the national median of $78,760. There are approximately 20,900 Market Research Analysts and Marketing Specialists jobs in this metro area.

Last updated: May 2025 (BLS OEWS annual release). Source: U.S. Bureau of Labor Statistics, OEWS May 2025.

Source data and WageDex calculations are identified in context on this page. Wage figures are computed directly from BLS OEWS data for the full Dallas-Fort Worth-Arlington, TX wage area. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2025.