BLS metro-level wage data places Market Research Analysts and Marketing Specialists pay in Canton-Massillon, OH at a median of $59,660 per year ($28.68/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $78,760, Canton-Massillon pays 24% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 580 market research analysts and marketing specialistss are employed across the Canton-Massillon MSA in SOC 13-1161.

The Canton-Massillon pay distribution spans from $35,630 at the 10th percentile to $99,880 at the 90th — a 2.8× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $43,580 and the 75th at $75,280, so half of Canton-Massillon-based market research analysts and marketing specialistss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Canton-Massillon, OH covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide OH data, and peer-metro comparisons — a median is a starting point, not a ceiling.