Advertising Sales Agents in the Canton-Massillon Metro

BLS metro-level wage data places Advertising Sales Agents pay in Canton-Massillon, OH at a median of $48,350 per year ($23.24/hr), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared with the national median of $64,820, the metro estimate is 25% below. OEWS reports the difference but does not identify its cause. Approximately 70 advertising sales agents are employed across the Canton-Massillon MSA in SOC 41-3011.

The Canton-Massillon pay distribution spans from $33,500 at the 10th percentile to $93,660 at the 90th, a 2.8× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $34,980 and the 75th at $76,910, so half of Canton-Massillon-based advertising sales agents earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Canton-Massillon, OH covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide OH estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.