Business and Financial Operations Occupations
BLS May 2025 wages High openings flow SOC 13-1161

Market Research Analysts and Marketing Specialists

About 87,200 projected annual openings shape how to read Market Research Analysts and Marketing Specialists against Financial Risk Specialists, Compliance Officers, Accountants and Auditors, Budget Analysts.

Full salary details → About this data

Same-major-group titles next to Market Research Analysts and Marketing Specialists: Financial Risk Specialists ($117K) , Compliance Officers ($81K) , Accountants and Auditors ($84K) , Budget Analysts ($92K) . Hash-ordered per card so residual SOC siblings do not share an identical peer sentence.

What Market Research Analysts and Marketing Specialists publish as work

O*NET task statements for SOC 13-1161 - occupation-level descriptions, not every employer's posting. Sibling cards diverge here because the task set is entity-keyed.

  1. 1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text
  2. 2. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affect…
  3. 3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and…
  4. 4. Measure and assess customer and employee satisfaction
  5. 5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain e…
  6. 6. Measure the effectiveness of marketing, advertising, and communications programs and strategies
  7. 7. Seek and provide information to help companies determine their position in the marketplace
  8. 8. Forecast and track marketing and sales trends, analyzing collected data
  9. 9. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
  10. 10. Monitor industry statistics and follow trends in trade literature
  11. 11. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing…
  12. 12. Direct trained survey interviewers

Market Research Analysts and Marketing Specialists: O*NET ranks Reading Comprehension first

Importance-ranked O*NET profile for SOC 13-1161 - lead skill Reading Comprehension at 4.0 ; lead knowledge English Language. Sibling cards diverge here even when peer titles overlap.

Top skills

  1. 1. Reading Comprehension 4.0
  2. 2. Writing 4.0
  3. 3. Critical Thinking 4.0
  4. 4. Active Listening 3.9
  5. 5. Speaking 3.9
  6. 6. Complex Problem Solving 3.9
  7. 7. Judgment and Decision Making 3.6
  8. 8. Active Learning 3.5

Knowledge areas

  1. 1. English Language 4.3
  2. 2. Customer and Personal Service 4.2
  3. 3. Sales and Marketing 4.1
  4. 4. Mathematics 4.0
  5. 5. Administration and Management 3.7
  6. 6. Communications and Media 3.5
Projected annual openings
87,200
growth + transfers + exits
National median $78,760/yr
$79K
National median
↑ +7%
Growth 2024-2034
899,580
Estimated US jobs
Financial Risk Specialists
Highest-pay peer · $117K

Typical Entry and Preparation Assignments

Entry education Bachelor's degree

Top Paying States for Market Research Analysts and Marketing Specialists

1. New Jersey $88,190
2. Colorado $93,050
3. Delaware $101,270
4. Minnesota $87,510
5. District of Columbia $98,090
6. New York $98,580
7. Massachusetts $101,810
8. Rhode Island $86,240
9. California $94,700
10. Washington $95,120

Other Business and Financial Operations Occupations titles

  1. 1. Accountants and Auditors $83,680
  2. 2. Compliance Officers $80,730
  3. 3. Financial Risk Specialists $117,330
  4. 4. Budget Analysts $91,640
  5. 5. Agents and Business Managers of Artists, Performers, and Athletes $82,890
  6. 6. Labor Relations Specialists $95,420

Roughly 87,200 projected annual openings (growth, transfers, exits) are the scale signal for Market Research Analysts and Marketing Specialists. Median pay is $78,760 in Business and Financial Operations Occupations.

Employment Projections expect +7% change between 2024 and 2034 (faster than average vs baseline 3.1%). BLS assigns Bachelor's degree as typical education needed for entry. These are occupation-level assignments, not universal requirements. BLS does not publish a separate occupation-specific safety rate for this role; its broad SOC-group rate is excluded from this career card's grade.

Highest published state median in this ranking: New Jersey at $88,190. The table records differences without proving causes. Highest-pay peer shown here: Financial Risk Specialists at $117,330. Compare the same statistic in the relevant local wage area before treating the national median as a personal benchmark; OEWS excludes employer benefits.

Market Research Analysts and Marketing Specialists pay-rank #17 in Business and Financial Operations Occupations

Market Research Analysts and Marketing Specialists sits at pay-rank #17 of 32 detailed Business and Financial Operations Occupations, the middle third of the major-group median table. ROW_NUMBER on median; title breaks ties.

Other mid-table titles · closest medians

Full Salary Details Compare this role

Data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Projections from BLS Employment Projections program, 2024-2034.

SOC 13-1161 · national median $78,760 · middle third of Business and Financial Operations Occupations (#17/32). Open the full OEWS map or a named state before treating the card median as a local ask.

Market Research Analysts and Marketing Specialists salary map

State, metro, and percentile for SOC 13-1161

New Jersey · top state for Market Research Analysts and Marketing Specialists

$88K published median

Colorado · #2 state pay

$93K · behind New Jersey

Financial Risk Specialists

Highest-pay peer vs Market Research Analysts and Marketing Specialists · $117K

Compliance Officers

Lower-pay peer beside Market Research Analysts and Marketing Specialists · $81K

Compare Market Research Analysts and Marketing Specialists

Head-to-head OEWS medians with another SOC
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Openings and labor-flow next reads

Most Openings Rankings

Labor-flow scale across occupations

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Frequently Asked Questions

Is Market Research Analysts and Marketing Specialists mid-table among Business and Financial Operations Occupations? ▼
Yes: pay-rank #17 of 32 detailed Business and Financial Operations Occupations, the middle third. Mid-table neighbors: Cost Estimators ($79K), Insurance Appraisers, Auto Damage ($78K), Compensation, Benefits, and Job Analysis Specialists ($78K), Claims Adjusters, Examiners, and Investigators ($78K). ROW_NUMBER on median; title breaks ties.
What do market research analysts and marketing specialists do day to day? ▼
O*NET lists published task statements for Market Research Analysts and Marketing Specialists. Leading ones include: Prepare reports of findings, illustrating data graphically and translating complex findings into written text; Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affect…; Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and…; Measure and assess customer and employee satisfaction. These are occupation-level task descriptions, not every employer's job description.
Which O*NET skills rank highest for market research analysts and marketing specialists? ▼
For SOC 13-1161, O*NET importance scores lead with Reading Comprehension (4.0), Writing (4.0), Critical Thinking (4.0), Active Listening (3.9). Knowledge areas emphasize English Language, Customer and Personal Service, Sales and Marketing. These are occupation-level profiles, not a hiring checklist for every employer.
What is the OEWS national median for Market Research Analysts and Marketing Specialists? ▼
May 2025 OEWS reports $78,760 as the national median for Market Research Analysts and Marketing Specialists. The published 10th-90th range is $43,390 to $155,480. Beside Financial Risk Specialists ($117,330), this is the occupation-level national figure, not a local offer.
What employment change does BLS publish for Market Research Analysts and Marketing Specialists? ▼
The 2024-2034 projection for Market Research Analysts and Marketing Specialists is +7%. Projected annual openings: about 87,200. Relative to the current all-occupations baseline of 3.1%: faster than average.
Which three states show the highest OEWS medians for Market Research Analysts and Marketing Specialists? ▼
New Jersey ($88,190), Colorado ($93,050), Delaware ($101,270) lead this ranking. The table does not identify why those state estimates differ.

Source data and WageDex calculations are identified in context on this page. Wage and state figures use BLS OEWS May 2025; growth and education use BLS Employment Projections for 2024-2034; safety fields cite BLS CFOI/SOII; task statements cite O*NET where shown. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Wage and outlook figures on this page are provided for informational purposes only and do not constitute career, financial, or salary-negotiation advice. Actual pay varies by employer, experience, and local conditions; consult a career counselor or the hiring employer for guidance specific to your situation.

Source: U.S. Bureau of Labor Statistics, OES Occupational wage estimates by area and industry · 2025

Federal sources on this Market Research Analysts and Marketing Specialists card
  • BLS Occupational Employment and Wage Statistics (OEWS / OES) - national median and percentiles for SOC 13-1161. bls.gov/oes
  • O*NET OnLine - task and skill statements for Market Research Analysts and Marketing Specialists. onetcenter.org
  • BLS Employment Projections - 2024-2034 change and openings for this occupation. bls.gov/emp
  • U.S. Census Bureau ACS - demographic and labor-force context for state and metro geography. census.gov/programs-surveys/acs
  • IRS Statistics of Income (SOI) - payroll-tax aggregate context for wage comparisons. irs.gov/statistics