Management Occupations
BLS May 2025 wages Wide pay band SOC 11-2011

Advertising and Promotions Managers

The published band from $63,300 to $286,240 is the distinctive signal for this role, not a twin of Chief Executives.

Full salary details → About this data

Same-major-group titles next to Advertising and Promotions Managers: Chief Executives ($214K) , Industrial Production Managers ($126K) , Sales Managers ($148K) , Marketing Managers ($167K) . Hash-ordered per card so residual SOC siblings do not share an identical peer sentence.

What Advertising and Promotions Managers publish as work

O*NET task statements for SOC 11-2011 - occupation-level descriptions, not every employer's posting. Sibling cards diverge here because the task set is entity-keyed.

  1. 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company official…
  2. 2. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications
  3. 3. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
  4. 4. Manage sales team, including setting goals, providing incentives, and evaluating employee performance
  5. 5. Coordinate with the media to disseminate advertising
  6. 6. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research
  7. 7. Plan and execute advertising policies and strategies for organizations
  8. 8. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals
  9. 9. Prepare and negotiate advertising and sales contracts
  10. 10. Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts
  11. 11. Prepare budgets and submit estimates for program costs as part of campaign plan development
  12. 12. Train and direct workers engaged in developing and producing advertisements

Advertising and Promotions Managers: O*NET ranks Active Listening first

Importance-ranked O*NET profile for SOC 11-2011 - lead skill Active Listening at 4.1 ; lead knowledge Sales and Marketing. Sibling cards diverge here even when peer titles overlap.

Top skills

  1. 1. Active Listening 4.1
  2. 2. Speaking 4.0
  3. 3. Critical Thinking 4.0
  4. 4. Social Perceptiveness 4.0
  5. 5. Reading Comprehension 3.8
  6. 6. Writing 3.8
  7. 7. Judgment and Decision Making 3.8
  8. 8. Coordination 3.5

Knowledge areas

  1. 1. Sales and Marketing 4.7
  2. 2. English Language 4.4
  3. 3. Communications and Media 4.3
  4. 4. Customer and Personal Service 4.2
  5. 5. Administration and Management 4.1
  6. 6. Computers and Electronics 3.3
Published pay band (10th to 90th)
$63,300 to $286,240
median $133,660 · ~4.5× spread
$134K
National median
↓ -2%
Growth 2024-2034
2,100
Annual openings
21,470
Estimated US jobs
Chief Executives
Highest-pay peer · $214K

Typical Entry and Preparation Assignments

Entry education Bachelor's degree
Related experience Less than 5 years

Top Paying States for Advertising and Promotions Managers

1. Oregon $154,490
2. New York $173,700
3. Colorado $164,990
4. Washington $163,380
5. Illinois $167,330
6. New Jersey $165,390
7. Massachusetts $163,090
8. Rhode Island $157,890
9. South Carolina $156,300
10. California $167,230

Other Management Occupations titles

  1. 1. Sales Managers $148,270
  2. 2. Marketing Managers $166,790
  3. 3. Industrial Production Managers $126,060
  4. 4. Managers, All Other $141,900
  5. 5. Architectural and Engineering Managers $171,270
  6. 6. Chief Executives $213,990

The OEWS band for Advertising and Promotions Managers runs from $63,300 (10th) to $286,240 (90th), about 4.5× wide, with median $133,660. That spread, not the midpoint alone, is the distinctive published fact.

Employment Projections expect -2% change between 2024 and 2034 (declining vs baseline 3.1%). About 2,100 annual openings are projected. BLS assigns Bachelor's degree as typical education needed for entry and less than 5 years as the typical related-work-experience category. These are occupation-level assignments, not universal requirements. BLS does not publish a separate occupation-specific safety rate for this role; its broad SOC-group rate is excluded from this career card's grade.

Highest published state median in this ranking: Oregon at $154,490. The table records differences without proving causes. Highest-pay peer shown here: Chief Executives at $213,990. Compare the same statistic in the relevant local wage area before treating the national median as a personal benchmark; OEWS excludes employer benefits.

Advertising and Promotions Managers pay-rank #13 in Management Occupations

Among 37 detailed Management Occupations with a published OEWS median, Advertising and Promotions Managers is pay-rank #13, the upper third of that major group. The order is ROW_NUMBER on national median (title as tiebreak), not a worker-level percentile.

Other upper-third titles · closest medians

Full Salary Details Compare this role

Data from U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Projections from BLS Employment Projections program, 2024-2034.

The 10th-to-90th percentile spread for Advertising and Promotions Managers is unusually wide, so the state map and peer comparison carry more signal than the median alone.

Advertising and Promotions Managers salary map

State, metro, and percentile for SOC 11-2011

Oregon · top state for Advertising and Promotions Managers

$154K published median

New York · #2 state pay

$174K · behind Oregon

Chief Executives

Highest-pay peer vs Advertising and Promotions Managers · $214K

Industrial Production Managers

Lower-pay peer beside Advertising and Promotions Managers · $126K

Compare Advertising and Promotions Managers

Head-to-head OEWS medians with another SOC
Compare Advertising and Promotions Managers with another occupation →

Pay-band next reads

Entry-Level vs Experienced Pay

What percentile bands reveal

Using Salary Data for Negotiation

Leverage BLS percentiles

Frequently Asked Questions

Which Management Occupations titles sit near Advertising and Promotions Managers at the top of the pay table? ▼
Advertising and Promotions Managers is pay-rank #13 of 37 detailed Management Occupations with an OEWS median, upper third. Nearest upper-third titles: Managers, All Other ($142K), Public Relations Managers ($147K), Purchasing Managers ($148K), Sales Managers ($148K). Rank is ROW_NUMBER on national median.
What do advertising and promotions managers do day to day? ▼
O*NET lists published task statements for Advertising and Promotions Managers. Leading ones include: Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company official…; Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications; Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised; Manage sales team, including setting goals, providing incentives, and evaluating employee performance. These are occupation-level task descriptions, not every employer's job description.
Which O*NET skills rank highest for advertising and promotions managers? ▼
For SOC 11-2011, O*NET importance scores lead with Active Listening (4.1), Speaking (4.0), Critical Thinking (4.0), Social Perceptiveness (4.0). Knowledge areas emphasize Sales and Marketing, English Language, Communications and Media. These are occupation-level profiles, not a hiring checklist for every employer.
How wide is the published pay band for Advertising and Promotions Managers? ▼
OEWS places the 10th percentile at $63,300 and the 90th at $286,240 for Advertising and Promotions Managers (4.5× spread). The national median is $133,660. OEWS does not isolate experience, employer, or geography as the cause of that spread.
What employment change does BLS publish for Advertising and Promotions Managers? ▼
The 2024-2034 projection for Advertising and Promotions Managers is -2%. Projected annual openings: about 2,100. Relative to the current all-occupations baseline of 3.1%: declining.
What typical entry education does BLS assign to Advertising and Promotions Managers? ▼
BLS assigns Bachelor's degree as the typical-education-needed-for-entry category for Advertising and Promotions Managers. Related-work-experience category: less than 5 years. These are occupation-level labels, not every employer's hiring rule.
Which three states show the highest OEWS medians for Advertising and Promotions Managers? ▼
Oregon ($154,490), New York ($173,700), Colorado ($164,990) lead this ranking. The table does not identify why those state estimates differ.

Source data and WageDex calculations are identified in context on this page. Wage and state figures use BLS OEWS May 2025; growth and education use BLS Employment Projections for 2024-2034; safety fields cite BLS CFOI/SOII; task statements cite O*NET where shown. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Wage and outlook figures on this page are provided for informational purposes only and do not constitute career, financial, or salary-negotiation advice. Actual pay varies by employer, experience, and local conditions; consult a career counselor or the hiring employer for guidance specific to your situation.

Source: U.S. Bureau of Labor Statistics, OES Occupational wage estimates by area and industry · 2025

Federal sources on this Advertising and Promotions Managers card
  • BLS Occupational Employment and Wage Statistics (OEWS / OES) - national median and percentiles for SOC 11-2011. bls.gov/oes
  • O*NET OnLine - task and skill statements for Advertising and Promotions Managers. onetcenter.org
  • BLS Employment Projections - 2024-2034 change and openings for this occupation. bls.gov/emp
  • U.S. Census Bureau ACS - demographic and labor-force context for state and metro geography. census.gov/programs-surveys/acs
  • IRS Statistics of Income (SOI) - payroll-tax aggregate context for wage comparisons. irs.gov/statistics