BLS metro-level wage data places Urban and Regional Planners pay in Madison, WI at a median of $103,940 per year ($49.97/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $89,320, Madison pays +16% above, signaling either concentrated employer demand, a cost-of-living premium, or both. Approximately 140 urban and regional plannerss are employed across the Madison MSA in SOC 19-3051.

The Madison pay distribution spans from $62,380 at the 10th percentile to $131,450 at the 90th — a 2.1× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $81,000 and the 75th at $107,620, so half of Madison-based urban and regional plannerss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Madison, WI covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide WI data, and peer-metro comparisons — a median is a starting point, not a ceiling.