BLS metro-level wage data places Tour and Travel Guides pay in Jacksonville, FL at a median of $42,870 per year ($20.61/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $38,120, Jacksonville pays +12% above, signaling either concentrated employer demand, a cost-of-living premium, or both. Approximately 200 tour and travel guidess are employed across the Jacksonville MSA in SOC 39-7010.

The Jacksonville pay distribution spans from $30,210 at the 10th percentile to $54,290 at the 90th — a 1.8× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $33,230 and the 75th at $42,870, so half of Jacksonville-based tour and travel guidess earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Jacksonville, FL covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide FL data, and peer-metro comparisons — a median is a starting point, not a ceiling.