BLS metro-level wage data places Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in South Central Wisconsin nonmetropolitan area at a median of $61,730 per year ($29.68/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $69,990, South Central Wisconsin nonmetropolitan area pays 12% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 990 sales representatives of services, except advertising, insurance, financial services, and travels are employed across the South Central Wisconsin nonmetropolitan area MSA in SOC 41-3091.

The South Central Wisconsin nonmetropolitan area pay distribution spans from $37,090 at the 10th percentile to $127,000 at the 90th — a 3.4× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $48,700 and the 75th at $83,510, so half of South Central Wisconsin nonmetropolitan area-based sales representatives of services, except advertising, insurance, financial services, and travels earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so South Central Wisconsin nonmetropolitan area covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide WI data, and peer-metro comparisons — a median is a starting point, not a ceiling.