BLS metro-level wage data places Retail Salespersons pay in La Crosse-Onalaska, WI-MN at a median of $34,090 per year ($16.39/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $35,410, La Crosse-Onalaska pays 4% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 2,290 retail salespersonss are employed across the La Crosse-Onalaska MSA in SOC 41-2031.

The La Crosse-Onalaska pay distribution spans from $26,180 at the 10th percentile to $47,090 at the 90th — a 1.8× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $29,170 and the 75th at $36,910, so half of La Crosse-Onalaska-based retail salespersonss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so La Crosse-Onalaska, WI-MN covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide WI data, and peer-metro comparisons — a median is a starting point, not a ceiling.