Public Relations Specialists in the Sioux Falls Metro

BLS metro-level wage data places Public Relations Specialists pay in Sioux Falls, SD-MN at a median of $61,050 per year ($29.35/hr), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared with the national median of $74,750, the metro estimate is 18% below. OEWS reports the difference but does not identify its cause. Approximately 60 public relations specialists are employed across the Sioux Falls MSA in SOC 27-3031.

The Sioux Falls pay distribution spans from $45,510 at the 10th percentile to $105,850 at the 90th, a 2.3× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $55,990 and the 75th at $84,410, so half of Sioux Falls-based public relations specialists earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Sioux Falls, SD-MN covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide SD estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.