Marketing Managers in the Santa Fe Metro

BLS metro-level wage data places Marketing Managers pay in Santa Fe, NM at a median of $88,390 per year ($42.50/hr), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared with the national median of $166,790, the metro estimate is 47% below. OEWS reports the difference but does not identify its cause. Approximately 70 marketing managers are employed across the Santa Fe MSA in SOC 11-2021.

The Santa Fe pay distribution spans from $66,140 at the 10th percentile to $217,160 at the 90th, a 3.3× observed spread. Differences in specialization, employer, sector, location, credentials, schedule, and experience may all contribute, but OEWS does not isolate their effects. The 25th percentile sits at $66,140 and the 75th at $134,790, so half of Santa Fe-based marketing managers earn within that middle band.

Metro figures use establishment work location, not worker residence. BLS draws metro boundaries from the OMB MSA definitions, so Santa Fe, NM covers the central city plus outlying counties tied to the metro economically. OEWS includes straight-time pay, tips, commissions, incentive pay, and production bonuses. It excludes employer health and retirement benefits, overtime premiums, stock compensation, signing bonuses, and other nonproduction bonuses. The same occupation's national profile, statewide NM estimate, and peer-metro rows provide distinct geographic comparisons. A published median is a benchmark, not a prediction or ceiling for one worker.