BLS metro-level wage data places Healthcare Social Workers pay in Naples-Marco Island, FL at a median of $68,310 per year ($32.84/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $67,880, Naples-Marco Island pays +1% above, signaling either concentrated employer demand, a cost-of-living premium, or both. Approximately 180 healthcare social workerss are employed across the Naples-Marco Island MSA in SOC 21-1022.

The Naples-Marco Island pay distribution spans from $49,340 at the 10th percentile to $89,540 at the 90th — a 1.8× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $59,820 and the 75th at $85,290, so half of Naples-Marco Island-based healthcare social workerss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Naples-Marco Island, FL covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide FL data, and peer-metro comparisons — a median is a starting point, not a ceiling.