BLS metro-level wage data places Retail Salespersons pay in Western Wisconsin nonmetropolitan area at a median of $34,820 per year ($16.74/hr/hour), drawn from the OEWS May 2025 release for this Metropolitan Statistical Area. Compared to the national median of $35,410, Western Wisconsin nonmetropolitan area pays 2% below, which typically tracks with a lower local cost of living or smaller specialized-employer cluster. Approximately 2,470 retail salespersonss are employed across the Western Wisconsin nonmetropolitan area MSA in SOC 41-2031.

The Western Wisconsin nonmetropolitan area pay distribution spans from $25,990 at the 10th percentile to $49,250 at the 90th — a 1.9× spread that reflects experience tenure, specialization, employer size, and the difference between public-sector, nonprofit, and private-sector compensation inside the metro. The 25th percentile sits at $28,390 and the 75th at $41,810, so half of Western Wisconsin nonmetropolitan area-based retail salespersonss earn within that middle band.

Metro figures capture where you actually work, not just where you live — which matters for commuters. BLS draws metro boundaries from the OMB MSA definitions, so Western Wisconsin nonmetropolitan area covers the central city plus outlying counties tied to the metro economically. Remember that OEWS wages reflect base pay only: employer-provided health insurance, retirement matches, stock options, signing bonuses, overtime, and tips are excluded and can add 20-40% to real total compensation. Before using this metro median as a negotiation anchor, triangulate against the same occupation's national profile (linked below), its state-wide WI data, and peer-metro comparisons — a median is a starting point, not a ceiling.