Retail Salesperson Salary in the South Central Wisconsin nonmetropolitan area
Retail salespersons in the South Central Wisconsin nonmetropolitan area earned a median of $34,220 a year ($16.45 an hour) and a mean of $35,850 in May 2025. The median is 3.4% below the U.S. median ($35,410), ranking 190th of 528 areas, according to the Bureau of Labor Statistics.
- Median annual
- $34,220
- Median hourly
- $16.45
- Mean annual
- $35,850
- Jobs on record
- 5,100
Grey needle: U.S. median, $35,410 a year.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, metropolitan and nonmetropolitan area file, May 2025. Wage and salary jobs only; the self-employed are not counted. OEWS pay excludes overtime, shift differentials and non-production bonuses. Confirm any figure on bls.gov/oes. Latest BLS release: May 2025, published May 15, 2026; checked November 10, 2026.
How does the South Central Wisconsin nonmetropolitan area compare on pay for retail salespersons?
The South Central Wisconsin nonmetropolitan area ranks 190th of the 528 metropolitan and nonmetropolitan areas with a published median.
| Area | Rank | Median | Jobs |
|---|---|---|---|
| Eastern Wyoming nonmetropolitan area | 188 | $34,250 | 2,470 |
| Southern Michigan nonmetropolitan area | 189 | $34,230 | 3,070 |
| South Central Wisconsin nonmetropolitan area | 190 | $34,220 | 5,100 |
| Charlottesville, VA | 191 | $34,210 | 2,540 |
| Niles, MI | 192 | $34,170 | 1,590 |
Source: BLS OEWS metropolitan and nonmetropolitan area file, May 2025. Rank 1 is the highest median among 528 areas with a published figure.
How does pay here compare with Wisconsin and the U.S.?
The $34,220 median is 0.8% below the Wisconsin median ($34,480), and 3.4% below the U.S. median ($35,410).
| Area | Median | 10th percentile | 90th percentile | Jobs |
|---|---|---|---|---|
| South Central Wisconsin nonmetropolitan area | $34,220 | $25,990 | $47,950 | 5,100 |
| Wisconsin | $34,480 | $27,300 | $47,870 | 67,640 |
| United States | $35,410 | $27,210 | $47,890 | 3,897,860 |
Source: BLS OEWS metropolitan and nonmetropolitan area file, May 2025; BLS OEWS state and national files, May 2025.
How does this job compare with all jobs in the South Central Wisconsin nonmetropolitan area?
Retail salespersons hold 2.42% of the jobs in the South Central Wisconsin nonmetropolitan area, against 2.51% of jobs across the U.S., a location quotient of 0.96.
Source: BLS OEWS metropolitan and nonmetropolitan area file, May 2025; BLS OEWS metropolitan totals and national file, May 2025.
How many retail salespersons work in the South Central Wisconsin nonmetropolitan area?
BLS counts 5,100 jobs in the South Central Wisconsin nonmetropolitan area, 0.13% of the 3,897,860 in the U.S. That is 24.2 of every 1,000 jobs in the South Central Wisconsin nonmetropolitan area, a location quotient of 0.96: the occupation's share of local jobs is 0.96 times its national share, so it is about as concentrated here as in the U.S. as a whole.
Source: BLS OEWS metropolitan and nonmetropolitan area file, May 2025 and national file.
Related jobs in the South Central Wisconsin nonmetropolitan area
Related occupations from O*NET; pay from BLS OEWS metropolitan and nonmetropolitan area file, May 2025.